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Marketing and Branding Blog | SilkCards

Henry Fan


Recent Posts

13 Examples Of Company Mission Statements (Is Yours Next?)

[fa icon="calendar'] Oct 3, 2017 11:44:00 AM / by Henry Fan posted in branding

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As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to your team what your company is all about (your brand) and what you plan to achieve as an organization (your goals).

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Purpose of Business Cards: 7 Reasons the Business Card Will Never Die

[fa icon="calendar'] Sep 29, 2017 9:30:00 AM / by Henry Fan posted in business cards

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Are business cards dead? The answer, while it might surprise you, is no.

People create billions of business cards yearly in the United States. Why? Because they remain a useful tool for personally connecting with prospects, customers, clients, fellow business owners – and promoting your brand, despite advances in technology.

Technological advances, though, have proven beneficial. They’ve made it easy to order and receive your business cards for distribution quickly.

There’s another benefit, too.

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Why "90%" of Restaurants Fail in 1 Year

[fa icon="calendar'] Sep 4, 2017 10:01:00 AM / by Henry Fan posted in restaurant marketing

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In an era when celebrity chefs and globe-trotting gourmands have become mainstream cultural icons, you might think it’s a good time to finally start that restaurant you’ve always dreamed of. On the other hand, you may have heard horror stories about the high failure rates restaurants face and may be hesitant to take a chance on something so risky.

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Top 6 Real Estate Blogs Every REALTOR Should Read

[fa icon="calendar'] Aug 22, 2017 2:34:29 PM / by Henry Fan posted in real estate

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Every year’s real estate market brings new challenges. Whether it’s governmental changes, new technologies and forms of social media, younger generations coming of age, or even just the ever-shifting regional market, savvy real estate professionals consult many different sources from diverse viewpoints in an attempt to stay ahead of the curve.

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6 Effective Direct Mail Ideas for Real Estate Agents

[fa icon="calendar'] Aug 18, 2017 2:01:00 PM / by Henry Fan

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You’ve learned the hard way how difficult it can be to expand your business, especially in an age where house listings can be found with the click of a mouse. You need connections, people to trust you and recommend your services. How do you build up that kind of clientele? Gain some visibility for your business and try some brand-boasting direct mail marketing or postcards.

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How Much Should I Pay for Real Estate Marketing?

[fa icon="calendar'] Aug 14, 2017 11:00:00 AM / by Henry Fan posted in real estate, marketing

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Finding new clients is a perennial challenge for real estate agents, but in many ways, it’s easier to reach new prospects today than ever before. Direct mail, online advertising and in-person meetings give agents the chance to find clients across a variety of media and at every stage of the buyer’s journey.

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When & Where to Network for Optimal Results

[fa icon="calendar'] Jul 31, 2017 9:14:00 AM / by Henry Fan posted in networking

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Networking is a highly effective way to build relationships for your company. Not only can it help you find new clients, but you may also meet new business partners or others who can help you grow your enterprise. It can open a tremendous amount of opportunities to you, and for most professionals today, it is necessary in order to succeed.

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What Your Tattoo Customers Really Want (Besides New Ink)

[fa icon="calendar'] Jul 28, 2017 6:02:00 AM / by Henry Fan

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There was once a time when seedy shops and rude artists were the norm because back then tattoo shops were viewed as a place only bikers went. Those days are no more. Today people from all walks of life love ink, and when it comes to options for shops, tattoo fans have many to choose from. In today’s tattoo industry, customer service is key, and keeping your finger on the pulse of what your clients want will help you to build your business.

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The Issues of Pricing: A Thorn in Every Tattoo Shop's Side

[fa icon="calendar'] Jul 3, 2017 10:02:00 AM / by Henry Fan

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“You get what you pay for” is a necessary caveat in the tattoo world. People prefer discount prices all while you are striving for a profitable business. Nonetheless, you're a respected artist who just wants to be fair to your customers as well as your bottom line.

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Getting Social: Should I Do My Networking Online or Offline?

[fa icon="calendar'] Jun 30, 2017 10:01:00 AM / by Henry Fan posted in networking

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Networking is essential for your business to reach its full potential. Effective networking allows you to cultivate long-lasting relationships and is a low-cost way to build your brand. Your network can be an important source of referrals, new employees and potential business partners. Key influencers in your network can also help your business reach a wider market.

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