The Internet is full of questionable and sometimes hilarious marketing designs that went viral for all the wrong reasons. Whether due to unfortunately placed words, nonsensical acronyms or bizarre juxtapositions of images, it’s all too easy for your new design to become the meme of the day and to possibly alienate customers.
Effective marketing is the key to success for any small and growing law firm. However, it takes more than visiting a few mixers to build your business. On the other hand, you don’t need to spend a fortune on expensive TV or magazine ads just to gain new clients. With the right balance, you can save money while building a stronger business than ever.
In the professional service world, a business card might just be your lifeline. You're maintaining relationships, building your client base, networking, and spreading word-of-mouth. The problem is that there's a sea of individuals just like you doing the same exact thing. Your business card should make a difference.
A good reputation takes years to build and can take just a few minutes to destroy. As a lawyer, you know that maintaining a professional image is important, but how do you balance that with a desire to stand out from others in your field and express your personality?
Graphic designers today face more competition than ever before. It’s important to use any tactic that you can to make your work stand out from the crowd. Visual storytelling offers an effective way to unite the disparate parts of your designs into a coherent narrative which grasps the viewer’s attention and which can subtly but effectively lead them to a conversion point.
There are times in every attorney’s career when they will benefit from referrals from other professionals. Any attorney will occasionally receive calls from clients whose needs are beyond their range of expertise, and these clients may be referred to you if you take the time to build your referral network. Once you’ve implemented these three tips to build relationships and grow your referral network, you will find your professional standing growing right along with your list of clients.
So, you’ve just begun your business, or you’re hoping to expand your reach, or you’re looking for fresh faces to hire.
Tracking competitors is a great way to maximize your marketing results as a business owner. If you haven’t been keeping a close eye on your competitors, your company may not be reaching its full potential. Monitoring competitor performance has many advantages that will help you grow your own business.
In a world where "Busy" has become the accepted response to "How are you doing?", a large percentage of the work force struggles with the concept of Work/Life Balance. Employees are spending too much time at their desks, whether it be physically or just mentally, and their relationships, health, and ultimately their careers are suffering.
Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.