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Marketing and Branding Blog | SilkCards

Henry Fan


Recent Posts

"Beauty" & The Upsell: Subtle Ways to Increase Salon Sales

[fa icon="calendar'] May 3, 2017 2:23:10 PM / by Henry Fan posted in sales

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Your haircuts or nails might bring in the customers who want your service, but your products are the add-ons that make money. Upselling is a simple but often neglected way salon owners can can increase revenues. With a focus on beautifying clients and building long-term relationships, it’s easy for stylists to forget that sales is a major component of the job.

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Customer Spotlight: Emily Meehan, Artist & Photographer

[fa icon="calendar'] Apr 28, 2017 10:17:00 AM / by Henry Fan posted in business cards, customer spotlight

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For our customer spotlight today, we're going to feature the owner of this incredible artist / photographer business card, the talented Emily Meehan. What really makes this card great is its flourescent look and unconventional shape. The square business card style really works well with the overall theme of the card, especially with the rounded corners that give it an almost pop art feel.

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Exposing Negatives: 5 Mistakes Photographers Should Avoid

[fa icon="calendar'] Apr 24, 2017 9:46:00 AM / by Henry Fan

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As a professional photographer, you want all the advantage you can get to garner more customers for your business. A great photography brand starts with the photography style itself. If you want your clients to get a good sense of your style, you can start by avoiding the most common mistakes that many photographers make so that you can take the best quality pictures.

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Saved Money, Same Marketing: Branding On A Budget 101

[fa icon="calendar'] Apr 19, 2017 3:01:00 PM / by Henry Fan

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As a business owner, you know how important it is to get your company known. There are ways to build your brand on a budget without cutting effectiveness. If you’re not sure what to invest in when it comes to marketing, these tips will help you get started.

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6 Most Common Branding Myths & Fallacies [DEBUNKED]

[fa icon="calendar'] Apr 7, 2017 11:14:00 AM / by Henry Fan posted in branding

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Branding is one of the most important and misunderstood aspects of running a business. A strong brand can help to differentiate your company from others while attracting more customers. It can also make marketing much easier by providing your business with a coherent narrative and easily identifiable symbols to share on your website, business cards, or marketing materials.

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Frame by Frame: How to Start a Photography Blog Right

[fa icon="calendar'] Apr 5, 2017 2:35:00 PM / by Henry Fan posted in marketing

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As you look to attract more business as a photographer, you may not be sure where to begin. Starting a blog could be the perfect way to garner attention for your brand; you can promote your posts on social media, showcase your best work, gain awareness from friends and family, and build your following. There are a many great blogs out there you can review to not only get ideas for your own but also to see what people are looking for in a blog (and thus a photographer they may be considering hiring).  

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These 6 Gift Cards Are Totally Swipable, Scannable, Keepable

[fa icon="calendar'] Mar 24, 2017 11:02:00 AM / by Henry Fan posted in Business Gift Cards, restaurant marketing

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In the restaurant world especially, a great gift card program is an invaluable strategy for gaining and retaining business; your brand advocates buy them for themselves or their friends, bringing more people into the restaurant to be wined and dined into even more loyal customers. Gift cards even work in other industries, too, to generate excitement and name recognition for the brand. The first step into executing a great gift card program is to get an attractive, eye-catching card that people would love to buy.

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Yelp For Restaurants: Take Advantage Of 26,380 Reviews / Min

[fa icon="calendar'] Mar 20, 2017 3:08:00 PM / by Henry Fan posted in restaurant marketing

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Yelp has emerged as the site for anyone looking to get a quick sense of what to expect from a local restaurant. This presents an enormous opportunity for businesses that actively cultivate their online reputation.

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8 Restaurant Hacks That'll Keep Customers Coming Back

[fa icon="calendar'] Mar 17, 2017 6:04:00 AM / by Henry Fan posted in restaurant marketing

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If you're the owner of a restaurant, you know that your goal is not only to bring new customers into your restaurant but also keep your existing customers coming back time and time again. Customer retention should be your main strategy for business growth because those satisfied customers have the potential to bring you business through word of mouth and positive online reviews. However, with all the competition out there not only from other restaurants but also fast food, supermarkets, and food trucks, this can be a challenge.

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Should I Market My Restaurant on Groupon?

[fa icon="calendar'] Mar 14, 2017 11:32:00 AM / by Henry Fan posted in restaurant marketing

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If you haven’t heard of Groupon, it is an online subscription service that provides coupons for exclusive deals, usually to restaurants, in the area. These are only available once a certain number of customers have purchased the deal. Because the discount rates are often half price or even lower, it is easy to wonder if these deals are worth it when it comes to marketing your restaurant on Groupon.

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