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Marketing and Branding Blog | SilkCards

Henry Fan


Recent Posts

Can Lawyers Have Creative Cards & Be Taken Seriously?

[fa icon="calendar'] Jun 16, 2017 8:02:00 AM / by Henry Fan posted in business cards

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A good reputation takes years to build and can take just a few minutes to destroy. As a lawyer, you know that maintaining a professional image is important, but how do you balance that with a desire to stand out from others in your field and express your personality?

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Visual Storytelling Does What Other Marketing Can't

[fa icon="calendar'] Jun 12, 2017 9:03:00 AM / by Henry Fan posted in marketing

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Graphic designers today face more competition than ever before. It’s important to use any tactic that you can to make your work stand out from the crowd. Visual storytelling offers an effective way to unite the disparate parts of your designs into a coherent narrative which grasps the viewer’s attention and which can subtly but effectively lead them to a conversion point.

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3 Things a Lawyer Can Do to Grow Their Referral Network

[fa icon="calendar'] Jun 1, 2017 10:50:14 AM / by Henry Fan posted in networking

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There are times in every attorney’s career when they will benefit from referrals from other professionals. Any attorney will occasionally receive calls from clients whose needs are beyond their range of expertise, and these clients may be referred to you if you take the time to build your referral network. Once you’ve implemented these three tips to build relationships and grow your referral network, you will find your professional standing growing right along with your list of clients.

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It's Not Just About Distributing Business Cards but HOW You Do it

[fa icon="calendar'] May 23, 2017 6:05:00 AM / by Henry Fan posted in business cards

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So, you’ve just begun your business, or you’re hoping to expand your reach, or you’re looking for fresh faces to hire.

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Why You Should Be Monitoring Your Competitors More

[fa icon="calendar'] May 16, 2017 10:03:00 AM / by Henry Fan posted in marketing

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Tracking competitors is a great way to maximize your marketing results as a business owner. If you haven’t been keeping a close eye on your competitors, your company may not be reaching its full potential. Monitoring competitor performance has many advantages that will help you grow your own business.   

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Is Great Work/Life Balance an Impossible Dream?

[fa icon="calendar'] May 12, 2017 12:03:00 PM / by Henry Fan posted in productivity

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In a world where "Busy" has become the accepted response to "How are you doing?", a large percentage of the work force struggles with the concept of Work/Life Balance. Employees are spending too much time at their desks, whether it be physically or just mentally, and their relationships, health, and ultimately their careers are suffering.

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5 Indicators Your Salon Has a Bland Brand

[fa icon="calendar'] May 8, 2017 8:47:00 AM / by Henry Fan posted in branding

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Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.

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"Beauty" & The Upsell: Subtle Ways to Increase Salon Sales

[fa icon="calendar'] May 3, 2017 2:23:10 PM / by Henry Fan posted in sales

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Your haircuts or nails might bring in the customers who want your service, but your products are the add-ons that make money. Upselling is a simple but often neglected way salon owners can can increase revenues. With a focus on beautifying clients and building long-term relationships, it’s easy for stylists to forget that sales is a major component of the job.

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Customer Spotlight: Emily Meehan, Artist & Photographer

[fa icon="calendar'] Apr 28, 2017 10:17:00 AM / by Henry Fan posted in business cards, customer spotlight

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For our customer spotlight today, we're going to feature the owner of this incredible artist / photographer business card, the talented Emily Meehan. What really makes this card great is its flourescent look and unconventional shape. The square business card style really works well with the overall theme of the card, especially with the rounded corners that give it an almost pop art feel.

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Exposing Negatives: 5 Mistakes Photographers Should Avoid

[fa icon="calendar'] Apr 24, 2017 9:46:00 AM / by Henry Fan

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As a professional photographer, you want all the advantage you can get to garner more customers for your business. A great photography brand starts with the photography style itself. If you want your clients to get a good sense of your style, you can start by avoiding the most common mistakes that many photographers make so that you can take the best quality pictures.

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