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Marketing and Branding Blog | SilkCards

Easy to Follow Tips to Improve Your Sales Skills

[fa icon="calendar"] Jun 6, 2016 9:30:00 AM / by Henry Fan

salesman standing in front of colleague

Looking for a few new methods to improve your sales skills and become a more influential and persuasive salesman (or woman)? If so, perhaps you should start by working on your specific set of skills and your attitude.

Considering that progress comes from within, you should reanalyze past mistakes and missed opportunities to figure out what’s holding you back and how you could overcome your limitations. If you need more guidance on how to enhance your sales performance, here are a few tips that will point you in the right direction in no time.


Set New Goals and Expand Your Skill Set

Start by redefining your mission and breaking it into more manageable tasks. What are you trying to do here? Do you intend to maximize your client base, consolidate your relationship with existing customers, or both?

From a marketing perspective, what type of goals are you pursuing? Do you have to promote a new product, boost brand awareness or target a new market?

During this phase, you should reanalyze your objectives and work on the sales skills and tactics that each goal requires to become attainable. Go back to school, take an online course or find a mentor who could help you develop your selling and negotiation skills.


Change Your Attitude and Approach to Selling

Opt for a more creative and convincing sales pitch elaborated with the needs, demands and expectations of your buyers in mind. For instance, if you have been promoting your clothing line as the most practical and affordable on the market, now would be a good time to emphasize other key attributes that could raise the interest of a larger segment of potential buyers such as its timeless appeal and superior fabric quality. Translate features into benefits to keep your prospects interested in the long run.


Explore Multiple Channels to Get to Your Potential Buyers

How do you reach your potential buyers and how do you consolidate your relationship with people who may be inclined to make a purchase at some point in the future? Ideally, you should employ multiple strategies and target multiple channels to reach your target. Instead of simply introducing your products during industry-specific events and waiting for a miracle, opt for a plethora of creative, fresh marketing strategies to keep your merchandise and brand in the limelight. Offer customer loyalty incentives, give your stuff for free for a very limited period of time and encourage your public to respond to your call to action by providing an additional discount or access to valuable information in exchange for their contact information.


Don’t Make Any Quality Compromises When Designing and Printing Promotional Materials

If your number one priority is to take your sales skills a step up without too much effort, continue this process by investing in premium promotional materials that display an optimal balance between form and function. By working closely with the print marketing consultants from 4colorprint.com, you get the opportunity to use every inch of space and every design idea that you may have in mind, such as color scheme, fonts, size, shape, materials and imprint method, in a unique, ingenious manner to draw attention to your company and products.


Topics: sales

Henry Fan

Written by Henry Fan

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