For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and talent out there. Instagram is a social network site that will allow you to promote your photography and reach millions of users.
Why Photographers Need to Be on Instagram
With Instagram, you’ll be able to display your work to a much wider audience than you could do otherwise. This will help you get more clients who may not have found you through offline channels, and the best thing about Instagram is that it’s designed for people just like you: People who love to take photos and share them with the world. It’s all pictures, all the time! You don’t have to worry about a bunch of text taking anything away from the beauty of your photography.
Instagram for Photographers: The 3 Essential Tips
If you’re not quite sure how to get the most out of Instagram, the following tips will help you create posts that will attract followers.
1. Use Hashtags to Hone in on Your Audience
Hashtags allow you to reach your target audience. You can use up to 30 tags for each photo you post, but it’s a good idea to limit them to just the most relevant. You should make them specific to the content of the photo and/or the type of photography being featured. For example, if you post wedding photos, you can use #marriagephotography, #weddingphotography, etc. Also, be sure to create a hashtag that’s specific to your business so that people can easily see all of your photos once the tag is clicked.
2. Post Photographs Consistently
You should upload photos to your Instagram account regularly. If you neglect your account, clients might think you’re out of business or you have nothing creative to share. Choose a few days of the week to post a photo or two and stick with them to keep your fans wanting more.
3. Post Relevant Content With Great Filters
You shouldn’t overload your feed with irrelevant photos. Photography enthusiasts want a glimpse inside your creative world, so give it to them with fresh, interesting photos. Examples include behind-the-scene photos, sneak peeks of your assignments, selfies, photos of your branding, etc.
Even though you're a professional who probably doesn't need them, Instagram likes to have fun with filters. Be sure to use the ones that display your photographs in the best light. Any one of the following apps will help you create stunning Instagram photos:
- VSCO Cam
- PicLab HD
- Adobe Lightroom Mobile
- Photoshop Touch
Combining Offline and Online Branding
So, once you’re all set up with Instagram, you may wonder how you can combine those efforts with your offline branding. One great way is to put your Instagram handle on your business cards and other marketing materials. That way, everyone you give these to can easily follow you on the site and get access to your beautiful photos.
Instagram is an excellent way to show off your brand to a wider audience and generate more photography clients. Get started with these tips, and you’ll have more people talking about your work in no time.