Having a well-made business card is essential for any photographer who is looking to build their brand. Decisions such as font style, color, images, etc. should all play a part in the design of your card. If you want to grow your customer base but aren’t sure where to begin with your business card, the following tips can help you develop one that your customers will be sure to remember.
Photography Business Card Design Tips
Your card should incorporate certain elements to keep the interest of potential clients. Consider the following to develop an impressive business card.
1. Showcase Your Photography Style
Do you specialize in a certain field of photography? You should make that clear with relevant branding, visuals, or theme. For example, if you’re a wedding photographer, you could display a recent wedding photo on the back of the card so that customers can see a real-life example of your work. On the other hand, landscape photographers can use blue foil accents to mimic water and die-cut shapes for mountains or other natural features when creating a business card.
2. Go Simple for Your Card’s Font
A card with extravagant lettering might detract from your awesome photography if you chose to feature it on your card, so it’s best to choose simple fonts.
Mixing fonts is okay, but be sure to use a very readable font like Arial or Helvetica for your contact information. After all, you want it to be easy for your customers to get in touch with you. Fonts like Myriad Pro and Karat will also give you the readability you want with a little more flair for the other content on your card.
3. Use Colors Wisely
The right use of color can really make your business card stand out. It’s important to not overdo it, however, so use colors for the most important elements of the design. For example, you can emphasize any graphics you’ve chosen with a little color. Adding some color to your company logo or name can also enhance your business card design. You should also make sure that the colors you have selected blend well the background color of your card.
4. Consider Mosaic Options
Consider using Mosaic SILKCARDS to really showcase your style. This allows you to order one set of cards with multiple designs so that every card will be unique. What better way to generate more business than to create a business card “portfolio” allowing people to see multiple images you’ve created?
The right business card can be just what you need to enhance your brand. Use these tips and marketing materials from Silkcards to grow your business and develop better relationships with your customers.