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Marketing and Branding Blog | SilkCards

For Better or Worse: What to Do When Your Brand Goes Viral

[fa icon="calendar'] Jun 14, 2017 3:02:00 PM / by Brielle Yang posted in branding, marketing

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Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?

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How Lawyer Advertising Ethics Affect Legal Marketing

[fa icon="calendar'] Jun 6, 2017 6:05:00 AM / by Brielle Yang posted in branding

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From cheesy re-enacted car wrecks to garish in-your-face class action recruitment efforts, there’s no shortage of eye-roll-inducing legal advertising out there.

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5 Indicators Your Salon Has a Bland Brand

[fa icon="calendar'] May 8, 2017 8:47:00 AM / by Henry Fan posted in branding

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Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.

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I'm a Photographer: How Should I Design My Business Cards?

[fa icon="calendar'] Apr 11, 2017 11:15:00 AM / by Brielle Yang posted in business cards, branding, design

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Having a well-made business card is essential for any photographer who is looking to build their brand. Decisions such as font style, color, images, etc. should all play a part in the design of your card. If you want to grow your customer base but aren’t sure where to begin with your business card, the following tips can help you develop one that your customers will be sure to remember.

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6 Most Common Branding Myths & Fallacies [DEBUNKED]

[fa icon="calendar'] Apr 7, 2017 11:14:00 AM / by Henry Fan posted in branding

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Branding is one of the most important and misunderstood aspects of running a business. A strong brand can help to differentiate your company from others while attracting more customers. It can also make marketing much easier by providing your business with a coherent narrative and easily identifiable symbols to share on your website, business cards, or marketing materials.

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How to Use Brand Storytelling to Resonate With Your Audience

[fa icon="calendar'] Mar 30, 2017 9:03:00 AM / by Brielle Yang posted in branding

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If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenced by emotional response. Your brand’s story will set the tone by presenting a picture of who you are, what your company’s philosophy is, and why the public should care about you.

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Company Taglines: Integrate Your Business's Strength in Its Slogan

[fa icon="calendar'] Mar 21, 2017 10:21:00 AM / by Brielle Yang posted in branding

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Great brands start with company taglines, a slogan that captures the essence of your business. Just imagine a catchy phrase that not only encapsulates what it is you do but also sticks in the minds of prospects and future customers. If you're struggling to find a way to distinguish your business from the rest, creating just the right tagline may be just what you need to strengthen your brand. You can add this slogan to your business cards and other communications to further increase the recognizability of your brand.

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Pro Tip: Think Outside the Box for Business Card Job Titles

[fa icon="calendar'] Mar 2, 2017 3:00:00 PM / by Brielle Yang posted in business cards, branding

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If you do a lot of networking and really want to emphasize yourself as a creative, innovative individual, consider jazzing up your business card's job title. Your business card is the first impression you’ll make as a professional. Due to its size, every word on it should be considered carefully to accurately portray your brand. Begin with a unique job title that everyone you hand your card to will remember.  

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8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] Feb 10, 2017 8:05:00 AM / by Henry Fan posted in branding, marketing, design

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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Why Brand Culture Matters in an Organization and How to Kill It

[fa icon="calendar'] Jan 12, 2017 3:29:00 PM / by Henry Fan posted in branding

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Today a brand is more than just a name of a product, and a company that has a strong brand identity will be more effective in reaching its desired market. Further, those with great brand cultures will have the workforce necessary to overcome challenges and grow.

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