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Marketing and Branding Blog | SilkCards

6 Most Common Branding Myths & Fallacies [DEBUNKED]

[fa icon="calendar'] Apr 7, 2017 11:14:00 AM / by Henry Fan posted in branding

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Branding is one of the most important and misunderstood aspects of running a business. A strong brand can help to differentiate your company from others while attracting more customers. It can also make marketing much easier by providing your business with a coherent narrative and easily identifiable symbols to share on your website, business cards, or marketing materials.

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How to Use Brand Storytelling to Resonate With Your Audience

[fa icon="calendar'] Mar 30, 2017 9:03:00 AM / by Brielle Yang posted in branding

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If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenced by emotional response. Your brand’s story will set the tone by presenting a picture of who you are, what your company’s philosophy is, and why the public should care about you.

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Company Taglines: Integrate Your Business's Strength in Its Slogan

[fa icon="calendar'] Mar 21, 2017 10:21:00 AM / by Brielle Yang posted in branding

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Great brands start with company taglines, a slogan that captures the essence of your business. Just imagine a catchy phrase that not only encapsulates what you do but also sticks in the minds of prospects and future customers. If you're struggling to find a way to distinguish your business from the rest, creating just the right tagline may be just what you need to strengthen your brand. You can add this slogan to your business cards and other communications to further increase the recognizability of your brand.

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Pro Tip: Think Outside the Box for Business Card Job Titles

[fa icon="calendar'] Mar 2, 2017 3:00:00 PM / by Brielle Yang posted in business cards, branding

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If you do a lot of networking and really want to emphasize yourself as a creative, innovative individual, consider jazzing up your business card's job title. Your business card is the first impression you’ll make as a professional. Due to its size, every word on it should be considered carefully to accurately portray your brand. Begin with a unique job title that everyone you hand your card to will remember.  

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8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] Feb 10, 2017 8:05:00 AM / by Henry Fan posted in branding, marketing, design

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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Why Brand Culture Matters in an Organization and How to Kill It

[fa icon="calendar'] Jan 12, 2017 3:29:00 PM / by Henry Fan posted in branding

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Today a brand is more than just a name of a product, and a company that has a strong brand identity will be more effective in reaching its desired market. Further, those with great brand cultures will have the workforce necessary to overcome challenges and grow.

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3 Famous Brand Failures and How to Avoid Their Mistakes

[fa icon="calendar'] Jan 9, 2017 9:40:00 AM / by Brielle Yang posted in branding

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We all learn from mistakes. In the marketing world, it's far better practice to learn from someone else's mistakes rather than put your own brand failure out there for the world to revel in. Naturally, the bigger the brand, the larger even the most minor of "oops" can be. That's why it's important to build and maintain your brand by partnering with a marketing team and professional design service if you don't have one in-house.

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7 Strategies for Protecting Your Brand Online and Offline

[fa icon="calendar'] Dec 22, 2016 6:05:00 AM / by Henry Fan posted in branding

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Your company’s brand identity is how you want your business to be perceived by your audience. Protecting your brand, including elements such as the business name, tagline, fonts and logo make up one of the most valuable assets of a company and require careful brand management both online and off.

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4 Branding Mistakes That Are Killing Your Company Image

[fa icon="calendar'] Dec 21, 2016 6:00:00 AM / by Brielle Yang posted in branding

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Branding may be one of the most important aspects of a business. It is how your business is perceived and can directly affect whether potential customers purchase your services or goods. Unfortunately, branding mistakes happen, even to smart business owners.

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Building A Brand That Lasts: How to Increase Your Brand Value

[fa icon="calendar'] Dec 20, 2016 6:05:00 AM / by Brielle Yang posted in branding

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Your company's brand is one crucial connection point to your customers. When you increase your brand value, it lets them know what you organization values, how you differ from your competitors, and the type of products and services you offer.

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