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Marketing and Branding Blog | SilkCards

3 Famous Brand Failures and How to Avoid Their Mistakes

[fa icon="calendar'] Jan 9, 2017 9:40:00 AM / by Brielle Yang posted in branding

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We all learn from mistakes. In the marketing world, it's far better practice to learn from someone else's mistakes rather than put your own brand failure out there for the world to revel in. Naturally, the bigger the brand, the larger even the most minor of "oops" can be. That's why it's important to build and maintain your brand by partnering with a marketing team and professional design service if you don't have one in-house.

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7 Strategies for Protecting Your Brand Online and Offline

[fa icon="calendar'] Dec 22, 2016 6:05:00 AM / by Henry Fan posted in branding

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Your company’s brand identity is how you want your business to be perceived by your audience. Protecting your brand, including elements such as the business name, tagline, fonts and logo make up one of the most valuable assets of a company and require careful brand management both online and off.

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4 Branding Mistakes That Are Killing Your Company Image

[fa icon="calendar'] Dec 21, 2016 6:00:00 AM / by Brielle Yang posted in branding

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Branding may be one of the most important aspects of a business. It is how your business is perceived and can directly affect whether potential customers purchase your services or goods. Unfortunately, branding mistakes happen, even to smart business owners.

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Building A Brand That Lasts: How to Increase Your Brand Value

[fa icon="calendar'] Dec 20, 2016 6:05:00 AM / by Brielle Yang posted in branding

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Your company's brand is one crucial connection point to your customers. When you increase your brand value, it lets them know what you organization values, how you differ from your competitors, and the type of products and services you offer.

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The Never-Do List of Logo Design Mistakes

[fa icon="calendar'] Dec 19, 2016 6:05:00 AM / by Brielle Yang posted in branding

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The importance of a striking, meaningful and memorable logo cannot be overstated: for many clients and customers, logo design will be part of that all-important first impression. 

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Types of Logos: Choosing a Brand Logo Design That Appeals to the Masses

[fa icon="calendar'] Dec 15, 2016 8:07:00 AM / by Henry Fan posted in branding

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Logos have been around since the beginning of commerce in America. The great ones are the ones that last forever. Even if they get altered over the years as the company grows and expands, you’ll find that a perfect logo can imprint itself into the consumer’s consciousness. Logos are vital for branding and brand recognition.

There are many different types of logo designs to consider when you are starting your brand. Entrepreneurs and businesses who use them correctly to build a strong brand can become memorable and achieve exponential growth.

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Defining Your Brand Voice: What Does Your Brand Have to Say?

[fa icon="calendar'] Dec 13, 2016 9:03:00 AM / by Brielle Yang posted in branding

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When your customers and prospective clients communicate with your brand on any given channel, what do they hear and does it invoke a response?

A brand voice is how your company expresses itself using deliberate vocabulary, style and communication methods. As the essence of your business is consistently communicated through your selected voice, it’s important that voice is saying the right things. Expressing your brand personality in a way that makes people want to engage.

If you haven’t already, there is no better time than now to start identifying your brand’s defining characteristics, developing a tone of voice to embody them and applying it throughout your chosen visual marketing materials and channels.

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How to Make Your Brand More Human

[fa icon="calendar'] Dec 7, 2016 6:00:00 AM / by Henry Fan posted in branding

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Even in this highly technical world, the human touch remains ever important. Connecting with a target audience. It entails building a compelling brand and making that brand more human. It means people feel connected with your brand the moment they connect with you.

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Event Marketing Collateral that Best Showcases Your Brand

[fa icon="calendar'] Nov 30, 2016 6:00:00 AM / by Brielle Yang posted in branding, networking

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No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral included) on events.

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Brand Collateral Design Tips That Effectively Promote Your Business

[fa icon="calendar'] Nov 28, 2016 6:00:00 AM / by Henry Fan posted in branding

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Do you wonder how potential customers perceive your brand? Most business owners consider this when managing brand collateral design projects. Do you feel that lately, things are falling flat when it comes to building customer interest through your marketing designs?

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