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Marketing and Branding Blog | SilkCards

Easy & Effective Ways to Market a Law Firm

[fa icon="calendar'] Jun 23, 2017 10:01:00 AM / by Henry Fan posted in marketing

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Effective marketing is the key to success for any small and growing law firm. However, it takes more than visiting a few mixers to build your business. On the other hand, you don’t need to spend a fortune on expensive TV or magazine ads just to gain new clients. With the right balance, you can save money while building a stronger business than ever.

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For Better or Worse: What to Do When Your Brand Goes Viral

[fa icon="calendar'] Jun 14, 2017 3:02:00 PM / by Brielle Yang posted in branding, marketing

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Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?

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Visual Storytelling Does What Other Marketing Can't

[fa icon="calendar'] Jun 12, 2017 9:03:00 AM / by Henry Fan posted in marketing

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Graphic designers today face more competition than ever before. It’s important to use any tactic that you can to make your work stand out from the crowd. Visual storytelling offers an effective way to unite the disparate parts of your designs into a coherent narrative which grasps the viewer’s attention and which can subtly but effectively lead them to a conversion point.

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Why You Should Be Monitoring Your Competitors More

[fa icon="calendar'] May 16, 2017 10:03:00 AM / by Henry Fan posted in marketing

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Tracking competitors is a great way to maximize your marketing results as a business owner. If you haven’t been keeping a close eye on your competitors, your company may not be reaching its full potential. Monitoring competitor performance has many advantages that will help you grow your own business.   

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Attention Photogs! Instagram is Crucial Now More than Ever

[fa icon="calendar'] Apr 14, 2017 10:04:00 AM / by Brielle Yang posted in marketing

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For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and talent out there. Instagram is a social network site that will allow you to promote your photography and reach millions of users.

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Frame by Frame: How to Start a Photography Blog Right

[fa icon="calendar'] Apr 5, 2017 2:35:00 PM / by Henry Fan posted in marketing

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As you look to attract more business as a photographer, you may not be sure where to begin. Starting a blog could be the perfect way to garner attention for your brand; you can promote your posts on social media, showcase your best work, gain awareness from friends and family, and build your following. There are a many great blogs out there you can review to not only get ideas for your own but also to see what people are looking for in a blog (and thus a photographer they may be considering hiring).  

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Why is Social Media Crucial for Getting Real Estate Leads?

[fa icon="calendar'] Feb 28, 2017 7:58:19 AM / by Henry Fan posted in real estate, marketing

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Real estate referrals still heavily rely on people. 92% of people trust recommendations from friends and family over any other form of advertising. Read on to find out how you can leverage word of mouth with social media to get better leads for real estate.

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How to Get the Word Out About Your Next Open House

[fa icon="calendar'] Feb 16, 2017 11:17:49 AM / by Henry Fan posted in real estate, marketing

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Part of the process of selling a home is to conduct open houses. Although many real estate agents do not like the process of carrying out an open house, the activity is a vital one. Whether your a fan of open houses or not, it is important to get information out about a planned open house event so that you can achieve the maximum success possible. While the internet is a great way to achieve this, some traditional marketing methods still work great such as flyers and business cards.

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8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] Feb 10, 2017 8:05:00 AM / by Henry Fan posted in branding, marketing, design

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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How Do I Market My Real Estate Business Without Being Pushy?

[fa icon="calendar'] Feb 2, 2017 9:31:00 AM / by Henry Fan posted in real estate, marketing

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You try hard, but it seems the harder you try, the less likely you are to get clients that close deals. When you're a real estate agent, referrals are your best friend. But you can't just pass out business cards to all the random people you meet. So how do you let people know about your business in the first place without appearing overly aggressive?

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