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Marketing and Branding Blog | SilkCards

8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] Feb 10, 2017 8:05:00 AM / by Henry Fan posted in branding, marketing, design

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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How Do I Market My Real Estate Business Without Being Pushy?

[fa icon="calendar'] Feb 2, 2017 9:31:00 AM / by Henry Fan posted in real estate, marketing

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You try hard, but it seems the harder you try, the less likely you are to get clients that close deals. When you're a real estate agent, referrals are your best friend. But you can't just pass out business cards to all the random people you meet. So how do you let people know about your business in the first place without appearing overly aggressive?

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10 Tattoo Shop Promotion Ideas to Get People Amped About Ink

[fa icon="calendar'] Jan 4, 2017 10:59:00 AM / by Brielle Yang posted in marketing

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You've done your tattoo apprenticeship program, saved up your money and bought all the supplies. You found the perfect location, followed all the laws, and hung up your sign. Now you wait for customers to come in the door... or do you?

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13 Ways to Get Customers With Friday the 13th Tattoo Specials

[fa icon="calendar'] Jan 2, 2017 1:59:00 PM / by Brielle Yang posted in marketing

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In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 in some way, and the price tag of these calendar-inspired creative pieces is the same as the date on which they're born: $13 (plus a $7 gratuity to the artist).

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Collateral Advertising with the Right Goals in Mind

[fa icon="calendar'] Dec 8, 2016 6:00:00 AM / by Brielle Yang posted in marketing

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No matter what type of collateral advertising campaign you’re planning, you have to create a message that has the right goals. Your potential customers aren’t necessarily at the same stage of the buying process. You need to take care in identifying who you’re targeting with a particular advertising strategy and craft the message in a way that speaks to them.

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3+ Ways to Combine an Online and Offline Marketing Campaign

[fa icon="calendar'] Nov 29, 2016 6:00:00 AM / by Henry Fan posted in marketing

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Whether your business is completely online, or completely brick and mortar, both online and offline marketing bring their own unique advantages. Here’s something you might not know; with the right balance of each channel, online and offline marketing can work together to produce even more powerful results for your business.

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How to Sell Your Clothing Line to Local Boutiques

[fa icon="calendar'] Nov 7, 2016 9:29:00 AM / by Brielle Yang posted in marketing

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So you’re an artist. A designer. Maybe you still have a day job, but you’ve been toiling nights and weekends on a new clothing line that you – and all your friends – know the market is going to love. You’ve got your concept developed, tested, and refined. You’ve jumped through hoops and taken it from concept to finished product: you’ve found a manufacturer, studied the key metrics of the industry, maybe even created a company brand with matching marketing collateral such as custom hang tags.

Now you’re ready to unleash it on the market.

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Cannabis Marketing Materials to Give Your Dispensary Class

[fa icon="calendar'] Nov 4, 2016 9:05:00 AM / by Henry Fan posted in marketing

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The cannabis industry has been growing ever since legalization of the drug began a few years ago. Not only is cannabis now used for medicinal purposes, but it's also increasingly used for recreational enjoyment. Many businesses are scrambling to get in on the action, and for this industry, more than any other, strategic marketing collateral will be the key to success.

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The Ultimate Guide to Building a Fresh Fashion Marketing Portfolio

[fa icon="calendar'] Sep 30, 2016 2:07:19 PM / by Brielle Yang posted in marketing

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Fashion is a very competitive field, especially for someone who is just starting out. This is why, if you are interested in breaking into the business, it is important to have a strong professional portfolio that you can present to potential clients and employers.

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How Has the Internet Changed Fashion Marketing?

[fa icon="calendar'] Sep 22, 2016 11:03:00 AM / by Brielle Yang posted in marketing

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The ultimate goal of fashion marketing is to drive awareness and ultimately get products to sell. To make sure this happens, companies employe a variety of strategies that encompass both traditional and online methods.

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