You've done your tattoo apprenticeship program, saved up your money and bought all the supplies. You found the perfect location, followed all the laws, and hung up your sign. Now you wait for customers to come in the door... or do you?
In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 in some way, and the price tag of these calendar-inspired creative pieces is the same as the date on which they're born: $13 (plus a $7 gratuity to the artist).
No matter what type of collateral advertising campaign you’re planning, you have to create a message that has the right goals. Your potential customers aren’t necessarily at the same stage of the buying process. You need to take care in identifying who you’re targeting with a particular advertising strategy and craft the message in a way that speaks to them.
Whether your business is completely online, or completely brick and mortar, both online and offline marketing bring their own unique advantages. Here’s something you might not know; with the right balance of each channel, online and offline marketing can work together to produce even more powerful results for your business.
So you’re an artist. A designer. Maybe you still have a day job, but you’ve been toiling nights and weekends on a new clothing line that you – and all your friends – know the market is going to love. You’ve got your concept developed, tested, and refined. You’ve jumped through hoops and taken it from concept to finished product: you’ve found a manufacturer, studied the key metrics of the industry, maybe even created a company brand with matching marketing collateral such as custom hang tags.
Now you’re ready to unleash it on the market.
The cannabis industry has been growing ever since legalization of the drug began a few years ago. Not only is cannabis now used for medicinal purposes, but it's also increasingly used for recreational enjoyment. Many businesses are scrambling to get in on the action, and for this industry, more than any other, strategic marketing collateral will be the key to success.
Fashion is a very competitive field, especially for someone who is just starting out. This is why, if you are interested in breaking into the business, it is important to have a strong professional portfolio that you can present to potential clients and employers.
The ultimate goal of fashion marketing is to drive awareness and ultimately get products to sell. To make sure this happens, companies employe a variety of strategies that encompass both traditional and online methods.
As an independent contractor, you have many more responsibilities than the average employee working for someone else. You must be CEO, manager and employee all rolled into one hardworking freelancer. It's up to you to make sure that not only is all the work completed correctly and on time but also that prospective clients can remember you when they need what you have to offer. Without proper branding and marketing, the latter is nearly impossible.
For most freelance business owners, success isn't about how well they do their job but rather how well they market themselves. You see, even if you're the most talented at what you do, it won't matter if no one knows you exist. Starting a freelance business takes a bit of effort, but by following the steps listed below, you can build a large client base in no time at all.