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Marketing and Branding Blog | SilkCards

3 Things a Lawyer Can Do to Grow Their Referral Network

[fa icon="calendar'] Jun 1, 2017 10:50:14 AM / by Henry Fan posted in networking

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There are times in every attorney’s career when they will benefit from referrals from other professionals. Any attorney will occasionally receive calls from clients whose needs are beyond their range of expertise, and these clients may be referred to you if you take the time to build your referral network. Once you’ve implemented these three tips to build relationships and grow your referral network, you will find your professional standing growing right along with your list of clients.

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How to Win Client Referrals from Other Real Estate Agents

[fa icon="calendar'] Feb 25, 2017 12:21:00 PM / by Brielle Yang posted in real estate, networking

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Real estate is often a social industry with much business done through referrals and networking. Often, word of mouth has the highest closing ratio of any other lead generation efforts, yet the effort can be daunting. However, the positive reputation spread through word of mouth is easier to capitalize on when other real estate agents are involved.

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3 Tips for Success in Off-the-Clock and Informal Networking

[fa icon="calendar'] Feb 14, 2017 11:04:00 AM / by Henry Fan posted in networking

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Networking is an art in itself. When most people think of networking, they imagine a group of people in business suits passing out business cards in one hand while holding a cocktail in the other. That may be one type, but what about those more informal networking situations such as a friend's party or community event?

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How to Make the Most of a Tattoo Convention as an Artist

[fa icon="calendar'] Jan 30, 2017 11:49:39 AM / by Henry Fan posted in networking

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There are a number of reasons to go to a tattoo convention, exposure and networking being just a few of them, yet some tattoo artists may be reluctant to commit to going. The obvious reasons may have to do with the associated costs of travel, food, and fees associated with the convention. For some there may be the intimidation factor in meeting a variety of new people, and there may be a reluctance to move outside one's comfort zone.

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How Sales Collateral is Used to Close the Deal

[fa icon="calendar'] Dec 6, 2016 6:00:00 AM / by Henry Fan posted in networking

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With the rise in technology, the sales funnel has been improved significantly. For one to make a sale, there are various processes to follow and sales collateral to be employed.

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Event Marketing Collateral that Best Showcases Your Brand

[fa icon="calendar'] Nov 30, 2016 6:00:00 AM / by Brielle Yang posted in branding, networking

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No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral included) on events.

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How to Make a Winning Impression at Trade Shows

[fa icon="calendar'] Nov 9, 2016 6:00:00 AM / by Henry Fan posted in networking

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From credibility to visibility and conversion, making an impression at trade shows has innumerable benefits for you and your business.

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5 Easy Networking Icebreakers to Start a Conversation Off Right

[fa icon="calendar'] Oct 11, 2016 9:56:00 AM / by Brielle Yang posted in networking

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Starting a conversation is difficult even when your only goal is to make small talk. Add networking goals to the mix, and it can be downright daunting. You can't just go around passing out business cards without giving anyone any context. Thankfully, there is a handful of great ways to start conversations off on the right foot.

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Have You Made Any of These 5 Networking Mistakes?

[fa icon="calendar'] Oct 3, 2016 11:14:00 AM / by Henry Fan posted in networking

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Views about how to network can vary wildly from one person to another. For some, networking is a dirty word. They feel like doing so is fake or comes across as self-focused. For others, it’s incorporated into everything they do and is more of a way of life. With such varied views, it’s not surprising that networking mistakes can happen to anyone.

If you’re wondering if you are networking properly or crossing an invisible line of appropriateness, here are five networking mistakes to avoid.

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What Should I Say When Handing Out Business Cards?

[fa icon="calendar'] Sep 19, 2016 11:51:00 AM / by Brielle Yang posted in networking

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You have the perfect business card.  You spent time picking out the perfect font, picking out the perfect graphics, and picking out the right thing to say on it.  You made certain everything on the card is correct and that everything on the card has a purpose.

This evening you have a mixer with the alumni association or you're going to a networking conference.  You're ready to use your new business cards as a tool while you build your professional standing and your business.

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