Finding new clients is a perennial challenge for real estate agents, but in many ways, it’s easier to reach new prospects today than ever before. Direct mail, online advertising and in-person meetings give agents the chance to find clients across a variety of media and at every stage of the buyer’s journey.
Real estate referrals still heavily rely on people. 92% of people trust recommendations from friends and family over any other form of advertising. Read on to find out how you can leverage word of mouth with social media to get better leads for real estate.
Real estate is often a social industry with much business done through referrals and networking. Often, word of mouth has the highest closing ratio of any other lead generation efforts, yet the effort can be daunting. However, the positive reputation spread through word of mouth is easier to capitalize on when other real estate agents are involved.
Finding the right real estate clients is one of the most important skills that a real estate agent can learn. Fortunately, there is a ton of inventive strategies out there that can help real estate agents expand their network. We'd love to offer a few to help you identify potential clients.
Part of the process of selling a home is to conduct open houses. Although many real estate agents do not like the process of carrying out an open house, the activity is a vital one. Whether your a fan of open houses or not, it is important to get information out about a planned open house event so that you can achieve the maximum success possible. While the internet is a great way to achieve this, some traditional marketing methods still work great such as flyers and business cards.
We've discussed at length this month the importance of real estate business cards and branding. In such a competitive space where word of mouth and networking is everything, you want to remain top of mind after you've already left or concluded your meeting. Unfortunately, 88% of business cards get thrown out within one week of handing them out. So what makes a successful REALTOR business card?
You try hard, but it seems the harder you try, the less likely you are to get clients that close deals. When you're a real estate agent, referrals are your best friend. But you can't just pass out business cards to all the random people you meet. So how do you let people know about your business in the first place without appearing overly aggressive?
Regardless of the line of work, naming your real estate business is important. It presents a quick and easily digested pitch of what your company stands for, it ties in closely with your business's identity, and it is the image most associated with your business. These are all reasons that make your brand name essential for the success of your business.
Whether you’re just starting out as a real estate agent or have been working for many years, it can sometimes feel like you’re a small fish in a very big pond. Competition for real estate clients is fierce in all areas, so you really need to make yourself stand out. We've outlined some of the best strategies from dialing up customer service to crafting incredible printed marketing materials such as luxury business cards and given you surefire ways to market your business and find the clients you are looking for.
An agent's client base is never complete. You can never know too many people who are trying to buy or sell a home, and there are always plenty of people who are trying to do one or the other depending on the ebbs and flows of the real estate market at the time.
The question is: How do you build your client list in ways that constantly accumulate new names?