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Marketing and Branding Blog | SilkCards

These 6 Gift Cards Are Totally Swipable, Scannable, Keepable

[fa icon="calendar'] Mar 24, 2017 11:02:00 AM / by Henry Fan posted in Business Gift Cards, restaurant marketing

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In the restaurant world especially, a great gift card program is an invaluable strategy for gaining and retaining business; your brand advocates buy them for themselves or their friends, bringing more people into the restaurant to be wined and dined into even more loyal customers. Gift cards even work in other industries, too, to generate excitement and name recognition for the brand. The first step into executing a great gift card program is to get an attractive, eye-catching card that people would love to buy.

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Yelp For Restaurants: Take Advantage Of 26,380 Reviews / Min

[fa icon="calendar'] Mar 20, 2017 3:08:00 PM / by Henry Fan posted in restaurant marketing

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Yelp has emerged as the site for anyone looking to get a quick sense of what to expect from a local restaurant. This presents an enormous opportunity for businesses that actively cultivate their online reputation.

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8 Restaurant Hacks That'll Keep Customers Coming Back

[fa icon="calendar'] Mar 17, 2017 6:04:00 AM / by Henry Fan posted in restaurant marketing

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If you're the owner of a restaurant, you know that your goal is not only to bring new customers into your restaurant but also keep your existing customers coming back time and time again. Customer retention should be your main strategy for business growth because those satisfied customers have the potential to bring you business through word of mouth and positive online reviews. However, with all the competition out there not only from other restaurants but also fast food, supermarkets, and food trucks, this can be a challenge.

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How Your Restaurant Can Capitalize on a Nearby PokeStop

[fa icon="calendar'] Mar 16, 2017 3:12:00 PM / by Brielle Yang posted in restaurant marketing

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If you’re looking for a way to improve your restaurant’s business with something new and exciting, consider making your location a PokeStop or taking advantage of a nearby one. You’ll soon have customers visiting your restaurant to find their Pokémon items and get a taste of what you have to offer. This recent Pokémon Go craze could be a great way to bring in new customers and, if marketed well, generate return business.

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Should I Market My Restaurant on Groupon?

[fa icon="calendar'] Mar 14, 2017 11:32:00 AM / by Henry Fan posted in restaurant marketing

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If you haven’t heard of Groupon, it is an online subscription service that provides coupons for exclusive deals, usually to restaurants, in the area. These are only available once a certain number of customers have purchased the deal. Because the discount rates are often half price or even lower, it is easy to wonder if these deals are worth it when it comes to marketing your restaurant on Groupon.

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3 Well-Done Restaurant Promotions (And You'll Remember #2)

[fa icon="calendar'] Mar 10, 2017 8:04:00 AM / by Henry Fan posted in restaurant marketing

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If you’re a restaurant owner or manager wanting to improve business, it may help to come up with a solid promotion for your company. In the past, restaurant greats have used a combination of careful strategy and ingenious restaurant campaigns to bring in more business. It can be challenging to determine a brand-new promotion that will provide the results you’re looking for, so why not look at those of some major corporations and see how their famous restaurant promotions succeeded?

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9 Mouth-Wateringly Creative Restaurant Business Cards

[fa icon="calendar'] Mar 8, 2017 2:35:00 PM / by Henry Fan posted in business cards, restaurant marketing

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Whether you run a 5-star restaurant, low-key bar & grill, upscale catering service, or some other food company, you'll encounter the same struggle of branding your business and enticing foodies to come and sample your delicious meals. It doesn't matter if your brand is luxurious, modern, or down-home; we have the capability of creating the perfect restaurant business card to showcase your style, and we'll prove it!

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6 Restaurant Grand Opening Ideas to Wow Them on the First Night

[fa icon="calendar'] Jul 29, 2016 10:30:00 AM / by Henry Fan posted in restaurant marketing

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The Importance of Great Restaurant Grand Opening Ideas

A grand opening is far more important in the restaurant business than perhaps any other. Why? It's your first chance to show everyone what you've got. It's imperative to begin building relationships in the community in order to start building a base of loyal customers, which are going to make up the backbone of your business plan. Here are six grand opening ideas for an unforgettable night.

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6 Creative Restaurant Promotions That Win Over Customers

[fa icon="calendar'] Jul 6, 2016 2:30:00 PM / by Brielle Yang posted in restaurant marketing

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With dozens of new restaurants opening in your area each year, achieving success in the food industry is definitely not an easy task. Even so, restaurant owners can still boost the popularity and profitability of their business by employing a series of creative marketing strategies both online and offline. 

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15 Ideas to Get New Customers in Your Restaurant

[fa icon="calendar'] May 30, 2016 1:15:00 PM / by Jarred Abbott posted in restaurant marketing

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Would you like to bring new customers in your restaurant and create a constant influx of loyal and happy patrons? The answer is probably yes. Many restaurant owners have been striving to keep their business open since the onset of the economic crisis, and many have failed, not because their food is not delicious or because their prices are too high but because they did not apply efficient and cost-effective marketing strategies.

 

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