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Marketing and Branding Blog | SilkCards

Visual Content for Memory Marketing [Infographic]

[fa icon="calendar"] Jul 11, 2017 10:02:00 AM / by Brielle Yang

Brielle Yang

visual content for memory marketing [infographic]

Infographic Summary

The brain can see images that last for 13 milliseconds. What can we read in 13 milliseconds? Remember this: If you want to create a memorable brand fast, use visuals. Humans comprehend visual content quicker, better, and longer. 

Visual Content for Memory Marketing

People are likely to remember only 10% of what they hear 3 days later. However, if a relevant image is paired with the same information, they’ll remember 65% of it in 3 days. 

  • 4x as many consumers would prefer to watch a video about a product than to read about it. 
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%. 
  • Visual content tends to perform about 4.5x better than text-filled content. 
  • 65% of people are visual learners. 
  • Businesses on Facebook create about 180% stronger engagement when they use photo albums in their posts. 
  • Out of all the data your brain processes, 90% of it is visual. 
  • The brain processes visuals 60,000x faster than text. 
  • Your eyes contain 70% of all your sensory receptors. 

The best forms of visual content to use for your "memory marketing" campaigns are:

  • Infographics
  • Pictures/images
  • Videos
  • GIFS

Related: Visual Storytelling Does What Other Marketing Can't

Sources

42 Visual Content Marketing Statistics You Should Know in 2017

5 Stats Explaining the Importance of Visual Content on Social Media

5 Visual Content Statistics and Infographic

Visual Content and the Power of Memory in Marketing

Topics: marketing

Brielle Yang

Written by Brielle Yang

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