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Marketing and Branding Blog | SilkCards

What Your Business Card Says About You

[fa icon="calendar'] Nov 6, 2018 12:01:00 PM / by Henry Fan posted in design, typography, marketing, networking, business cards

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Every time you hand your business card out, you’re giving someone something to remember you by. How they remember you — as someone serious or light hearted, flaky or reliable, an industry veteran or a bold disruptor — depends on what your business card looks and feels like.

Even the simplest things can color someone’s memory and judgement. If your card is completely non-descript or has a small typo, they might think about you as someone forgettable or without a good grasp of the details. On the other hand, if your card is uniquely designed to reflect your personal style, it might just be enough to get that person to pick up the phone and work with you.

In this blog post we’ll look at five aspects of card design and how the decisions you make about each one can impact what your business card says about you.

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How to Increase Brand Awareness (Online & Offline)

[fa icon="calendar'] May 28, 2018 12:09:00 PM / by Henry Fan posted in branding

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One of the most critical challenges marketers face today is raising brand awareness. It doesn’t matter how much you spend on beta testing for a new product if consumers never find out about it. Many newer companies face this problem, but even more established ones can lose out to their aggressive new competitors. The good news is there are nearly endless online and offline opportunities to increase brand awareness for your company.

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What Are the Different Types of Brand Awareness?

[fa icon="calendar'] May 8, 2018 11:31:00 AM / by Henry Fan

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Did you know the average American will interact with 16,000 different brands every day? Having a strong brand that stands out to consumers will allow you to remain on top in even the toughest industries. As a business owner or marketing professional, you are already aware of what brand awareness is and why it’s important. But do you know which branding strategies will work best for you? If you want to grow your business at the top of the consumer awareness funnel, it’s time to find out.

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What Is the Onboarding Process for New Employees?

[fa icon="calendar'] Apr 30, 2018 3:55:00 PM / by Henry Fan posted in productivity

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After sifting through applications and emails and scheduling interviews or meetings, onboarding a new employee seems like just another hassle to fit into your day. But onboarding is an essential part of a new employee’s assimilation. A solid, sound welcome onto the team is a component of great employee retention. Having a honed and refined process can make things less daunting for you from the beginning, and it can make the process go smoothly for you and the new employee.

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Instagram for Photographers: Is It Worth It?

[fa icon="calendar'] Apr 23, 2018 3:24:00 PM / by Brielle Yang posted in marketing

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For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and talent out there. Instagram is a social network site that will allow you to promote your photography and reach millions of users.

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12 Photography Branding Ideas to Amplify Visual Impact

[fa icon="calendar'] Apr 16, 2018 4:33:00 PM / by Henry Fan

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In the world of lifestyle photography, your business brand is the most important indicator of success. But how does one build a personal brand? And what exactly is a “brand”? Here’s a rundown of how to build your brand, attract clients, and grow your business.

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How to Use Pinterest to Grow Your Photography Business

[fa icon="calendar'] Apr 13, 2018 2:50:00 PM / by Brielle Yang

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What makes one person or business stand out over another is highly variable and hard to quantify.  But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.

Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.

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13 Office Productivity Tips to Keep You Focused

[fa icon="calendar'] Apr 9, 2018 1:15:00 PM / by Henry Fan

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When you’re running a business or managing a team, responsibilities tend to pile up until you feel that you don’t have nearly enough time to finish everything you’ve set out to do. The last thing you want is to put in overtime during an already hectic week. This means you have to make the most of what time you do have, and to do that, you need to reevaluate your current workplace strategies.

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Are Business Cards a Marketing/Advertising Expense?

[fa icon="calendar'] Apr 3, 2018 10:13:00 AM / by Henry Fan

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Business owners have a lot to do when running their companies. One important activity is filing taxes. As you prepare the tax return for your company, it’s necessary to understand what constitutes a business expense as defined by the Internal Revenue Service. You want to file your returns properly and get the most deductions allowed while also avoiding mistakes that can lead to penalties and interest payments.

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How to Make Business Cards in Word (& Why You Shouldn't)

[fa icon="calendar'] Mar 30, 2018 10:34:00 AM / by Henry Fan posted in business cards

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Starting a new business can be expensive. You want to do things right, but you don't want to spend thousands of dollars before you can hang your shingle and start doing what you do best—helping people. The longer it takes for you to open up for business, the less good you can do for the world.

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