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Marketing and Branding Blog | SilkCards

Linen vs. Suede Business Cards

[fa icon="calendar'] December 30, 2019 / by Gil Watts posted in Business cards, Printing & Design

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The design of your business card says a lot about you and your company. If it’s printed on low-quality card stock, even the best design can fall flat. That’s why using a high-quality card stock is a must for ensuring that your business card makes a good first impression. 

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Matters of Size: Our Go-to Business Card Size Comparison

[fa icon="calendar'] December 30, 2019 / by Gil Watts posted in Business cards, Business, Printing & Design

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When you’re creating an experience that will “wow” your intended audience, the smallest details are the ones that matter the most. 

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Choosing The Right Colors For Your Business Card

[fa icon="calendar'] December 30, 2019 / by Gil Watts

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Graphic designers carefully select colors to best showcase the personality of a brand. That decision seems easy enough, but very subtle differences in tone and color depth can transform the look of a business card — and even convey a whole different message than originally intended.

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All about Spot UV Business Cards

[fa icon="calendar'] December 30, 2019 / by Gil Watts posted in Business cards, Printing & Design

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Designing a memorable business card is about making decisions that align with your brand. After you choose your layout, logo, material, and typeface and font, you have to choose your finish. 

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Your Go-to Business Card Printing Checklist

[fa icon="calendar'] December 30, 2019 / by Gil Watts posted in Business cards, Printing & Design

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From your first back-of-napkin sketch to the printing press, there are a number of vital steps involved in producing new business cards. 

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How creatives use plastic business cards to stand out

[fa icon="calendar'] December 26, 2019 / by Gil Watts posted in Business cards, marketing, Printing & Design

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When asked to describe a business card, most people have a pretty clear image in mind ― white cardstock, a serif font, maybe a watermark. That’s because the average, run-of-the-mill business card hasn’t changed much over the past century or so.

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Designing and Printing Die Cut Business Cards

[fa icon="calendar'] December 26, 2019 / by Gil Watts posted in Business cards, Printing & Design

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If you’re looking for custom shaped business cards, then die cut might be the best choice for you. But how does die cutting work, and where can you get the best quality business cards made? We’re here to help!

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BigCommerce Content Strategist Corinne Watson on Website Strategy for Small Businesses

[fa icon="calendar'] November 8, 2019 / by Gil Watts posted in Marketing & Sales

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Corinne Watson is a writer, researcher, and content strategist for BigCommerce, the leading cloud ecommerce platform for growing businesses. She’s a pro at helping businesses of all sizes develop winning marketing strategies and design stunning websites, so we asked her for some insight on website strategy for small businesses and entrepreneurs.

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5 Examples of Spooktacular Business Cards for Halloween

[fa icon="calendar'] October 16, 2019 / by Gil Watts posted in Business cards, design

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If you’ve ever created special, limited-time business cards or greeting cards for the holiday season, you know that a fun and festive design can draw more attention to your brand. 

We recently looked at some beautiful fall-themed illustrations to celebrate the changing seasons, but if the golds and browns of autumn are a little too subdued for your taste, there is another way to make a timely, seasonal impression: give your brand some Halloween spirit.

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Retailer's and Solopreneur's Guide to Holiday Physical and Digital Marketing

[fa icon="calendar'] October 9, 2019 / by Henry Fan posted in branding, marketing, Print

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The holidays are quickly approaching and retailers are preparing for the busiest, most lucrative season of the year. 2018’s total holiday spending amounted to about $707.5 billion, and it’s safe to say retailers can expect a similar number (or higher) for this year. 

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