Corinne Watson is a writer, researcher, and content strategist for BigCommerce, the leading cloud ecommerce platform for growing businesses. She’s a pro at helping businesses of all sizes develop winning marketing strategies and design stunning websites, so we asked her for some insight on website strategy for small businesses and entrepreneurs.
If you’ve ever created special, limited-time business cards or greeting cards for the holiday season, you know that a fun and festive design can draw more attention to your brand.
We recently looked at some beautiful fall-themed illustrations to celebrate the changing seasons, but if the golds and browns of autumn are a little too subdued for your taste, there is another way to make a timely, seasonal impression: give your brand some Halloween spirit.
The holidays are quickly approaching and retailers are preparing for the busiest, most lucrative season of the year. 2018’s total holiday spending amounted to about $707.5 billion, and it’s safe to say retailers can expect a similar number (or higher) for this year.
CEO Payge Kerman founded Blooming Pixel Creatives in early 2017. A creative agency that caters to everyone from startups to multi-million-dollar companies, BPC helps their clients display unique work and create consistent, impactful branding.
Aesthetics reign supreme in the beauty industry, and first impressions matter. When clients are deciding who to book, they want to see creativity, artistic talent, and a sense of style that jives with their own — and there’s no better place to look than on a business card.
“Do you have gift cards available?”
Being able to answer “yes” to this question can be valuable for your business in a few intersecting ways.
Seasons change, and so do color palettes — as the weather gets colder, colors get warmer, shifting toward oranges, reds, and browns to reflect the changing colors of leaves.
Design doesn’t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics — it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook.
Over the past twenty years, we’ve helped hundreds of artists and creative professionals bring their wild and innovative ideas to life. With that experience comes a wealth of valuable knowledge about what it really takes to execute a creative vision.
Here are our seven biggest takeaways:
Business card design and typography trends vary from industry to industry, but the information on them is almost always the same — company name, signature (i.e. your name), contact information, and maybe a tagline to bring your messaging home.