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Marketing and Branding Blog | SilkCards

BigCommerce Content Strategist Corinne Watson on Website Strategy for Small Businesses

[fa icon="calendar'] November 8, 2019 / by Gil Watts posted in Marketing & Sales

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Corinne Watson is a writer, researcher, and content strategist for BigCommerce, the leading cloud ecommerce platform for growing businesses. She’s a pro at helping businesses of all sizes develop winning marketing strategies and design stunning websites, so we asked her for some insight on website strategy for small businesses and entrepreneurs.

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5 Examples of Spooktacular Business Cards for Halloween

[fa icon="calendar'] October 16, 2019 / by Gil Watts posted in Business cards, design

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If you’ve ever created special, limited-time business cards or greeting cards for the holiday season, you know that a fun and festive design can draw more attention to your brand. 

We recently looked at some beautiful fall-themed illustrations to celebrate the changing seasons, but if the golds and browns of autumn are a little too subdued for your taste, there is another way to make a timely, seasonal impression: give your brand some Halloween spirit.

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Retailer's and Solopreneur's Guide to Holiday Physical and Digital Marketing

[fa icon="calendar'] October 9, 2019 / by Henry Fan posted in branding, marketing, Print

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The holidays are quickly approaching and retailers are preparing for the busiest, most lucrative season of the year. 2018’s total holiday spending amounted to about $707.5 billion, and it’s safe to say retailers can expect a similar number (or higher) for this year. 

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Blooming Pixel Creatives CEO Payge Kerman on Brand Identity & Her Influencer Journey

[fa icon="calendar'] September 25, 2019 / by Gil Watts posted in branding, Business, Design Business

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CEO Payge Kerman founded Blooming Pixel Creatives in early 2017. A creative agency that caters to everyone from startups to multi-million-dollar companies, BPC helps their clients display unique work and create consistent, impactful branding. 

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Business Card Design for Makeup Artists: Your Art Lives on Your Card

[fa icon="calendar'] September 18, 2019 / by Angel Lozano posted in Business cards, design, Illustration

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Aesthetics reign supreme in the beauty industry, and first impressions matter. When clients are deciding who to book, they want to see creativity, artistic talent, and a sense of style that jives with their own — and there’s no better place to look than on a business card.

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The Ultimate Guide to Ordering Gift Cards for Your Business

[fa icon="calendar'] September 12, 2019 / by Gil Watts posted in Business Gift Cards, design, Business

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“Do you have gift cards available?”

Being able to answer “yes” to this question can be valuable for your business in a few intersecting ways. 

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Seasonal Illustration Techniques for Fall

[fa icon="calendar'] September 6, 2019 / by Angel Lozano posted in design, Illustration

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Seasons change, and so do color palettes — as the weather gets colder, colors get warmer, shifting toward oranges, reds, and browns to reflect the changing colors of leaves. 

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Adding Hand-Drawn Design Elements: Finding the Right Balance For Your Brand

[fa icon="calendar'] August 28, 2019 / by Angel Lozano posted in Business cards, branding, design

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Design doesn’t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics — it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook. 

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7 Things We’ve Learned by Making Artists’ Business Cards

[fa icon="calendar'] August 21, 2019 / by Russell Collins posted in Business cards, design

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Over the past twenty years, we’ve helped hundreds of artists and creative professionals bring their wild and innovative ideas to life. With that experience comes a wealth of valuable knowledge about what it really takes to execute a creative vision.

Here are our seven biggest takeaways: 

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Trending Fun Fonts to Inspire Your Business Card Designs

[fa icon="calendar'] August 14, 2019 / by Russell Collins posted in Business cards, design

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Business card design and typography trends vary from industry to industry, but the information on them is almost always the same — company name, signature (i.e. your name), contact information, and maybe a tagline to bring your messaging home.

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