No matter what industry you are in and what product or service you offer, building and maintaining your corporate brand is essential to a thriving business. While you may have poured over colors and fonts for your logo, sifted through stacks of synonyms for your company name, and spent weeks crafting your mission statement, if your employees don't live your brand, it's likely to fizzle... right along with your profits.
You've finally decided on your colors and logo, and you realize that as a business owner, your business cards shouldn't be an afterthought but rather a part of your first impression with a potential client. You've also been to enough networking events to know that your card needs to stand out in the sea of business cards that get passed around.
We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Choosing the right shapes can help your logo and marketing efforts better resonate with potential customers.
One of the challenges of owning a creative business is that you don't have the luxury to wait for inspiration to hit. The daily grind of running a business or responding to client requests, can wear on a person and make their passion seem more like a chore. But inspiration is all around us. Sometimes, we just need a reminder in order to see it. Read on to get a dose of inspiration and a sprinkling of motivation to get back out there and love what you do.
Running your own photography business has plenty of perks, but steady work is rarely one of them. Like with most small businesses, sometimes it seems like feast or famine when it comes to finding new clients. One new client can quickly lead to several, but once that work is done, it could be months before you find a new lead. Your business can greatly suffer in the time between.
What makes one person or business stand out over another is highly variable and hard to quantify. But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.
Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.
Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own branding efforts. Halloween isn’t just a time for trick-or-treaters and scary stories. It also means big business, and many of the holiday’s most popular films offer important lessons for any marketer. So turn down the lights, grab some popcorn, and get ready to learn from the horror (and marketing) masters!
Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the name of the company but remember its logo.
As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to your team what your company is all about (your brand) and what you plan to achieve as an organization (your goals).
Are business cards dead? The answer, while it might surprise you, is no.
People create billions of business cards yearly in the United States. Why? Because they remain a useful tool for personally connecting with prospects, customers, clients, fellow business owners – and promoting your brand, despite advances in technology.
Technological advances, though, have proven beneficial. They’ve made it easy to order and receive your business cards for distribution quickly.
There’s another benefit, too.