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Marketing and Branding Blog | SilkCards

12 Photography Branding Ideas to Amplify Visual Impact

[fa icon="calendar'] Apr 16, 2018 4:33:00 PM / by Henry Fan

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In the world of lifestyle photography, your business brand is the most important indicator of success. But how does one build a personal brand? And what exactly is a “brand”? Here’s a rundown of how to build your brand, attract clients, and grow your business.

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How to Use Pinterest to Grow Your Photography Business

[fa icon="calendar'] Apr 13, 2018 2:50:00 PM / by Brielle Yang

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What makes one person or business stand out over another is highly variable and hard to quantify.  But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.

Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.

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13 Office Productivity Tips to Keep You Focused

[fa icon="calendar'] Apr 9, 2018 1:15:00 PM / by Henry Fan

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When you’re running a business or managing a team, responsibilities tend to pile up until you feel that you don’t have nearly enough time to finish everything you’ve set out to do. The last thing you want is to put in overtime during an already hectic week. This means you have to make the most of what time you do have, and to do that, you need to reevaluate your current workplace strategies.

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Are Business Cards a Marketing/Advertising Expense?

[fa icon="calendar'] Apr 3, 2018 10:13:00 AM / by Henry Fan

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Business owners have a lot to do when running their companies. One important activity is filing taxes. As you prepare the tax return for your company, it’s necessary to understand what constitutes a business expense as defined by the Internal Revenue Service. You want to file your returns properly and get the most deductions allowed while also avoiding mistakes that can lead to penalties and interest payments.

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How to Make Business Cards in Word (& Why You Shouldn't)

[fa icon="calendar'] Mar 30, 2018 10:34:00 AM / by Henry Fan posted in business cards

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Starting a new business can be expensive. You want to do things right, but you don't want to spend thousands of dollars before you can hang your shingle and start doing what you do best—helping people. The longer it takes for you to open up for business, the less good you can do for the world.

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Should I Quit My Job and Go Freelance?

[fa icon="calendar'] Mar 23, 2018 8:47:55 AM / by Brielle Yang

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Everyday you find yourself at the office, sitting at your desk and wondering if there is more to life than working for someone else. You know that you are good, or even great, at what you do. Working at your company has become a chore, and you think you might be ready to try your hand at working on your own terms. But are you really ready to go out on your own and become a freelancer?

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How to Design a Business Card in Canva

[fa icon="calendar'] Mar 14, 2018 2:42:00 PM / by Brielle Yang posted in business cards, design

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As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.

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Make Your Photography Clients Feel "Welcome" With This Trick

[fa icon="calendar'] Mar 8, 2018 8:31:00 AM / by Brielle Yang

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As a photographer, you are entrusted with capturing some of the most important moments in your clients’ lives. However, getting to that point takes plenty of careful planning, trust building, and open communication between you and your client.

A photography welcome packet or presentation folder is an excellent tool that can help you cultivate better relationships with clients, earn more business and ultimately build your brand to differentiate yourself from competitors.

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How to Make More Money as a Photographer

[fa icon="calendar'] Mar 5, 2018 9:32:00 AM / by Henry Fan

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You love what you do. You're an artist, you capture beauty and emotion, and you make people happy. Unfortunately, as a freelance photographer, there's a ton of competition fighting for the same clients. It can be difficult to put yourself out there, be seen and heard above the crowd, and find more clients.

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Personal Branding for Doctors Made Simple

[fa icon="calendar'] Feb 28, 2018 6:05:00 AM / by Brielle Yang

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When you went to medical school, you probably never imagined that you'd have to attract "customers" and market yourself as a brand.

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