This post was originally published in May 2016, and has been revised with updated information about Silkcards business card options.
The front of most business cards follow a standard checklist of items: logo, company name, title, and contact info. But what should you put on the back?
In this post, we’ll go over some ways to strategically utilize the back of your business card based on what makes sense for your business.
First things first: Why the back of your card matters
Business cards are made to convey the most important information about you and your business — they don’t have room for much else. That’s why taking advantage of all the space that’s available to you is so important.
Neglecting to use the back to your advantage could be seen as a missed opportunity to tell the world who you are, what you do, and what you stand for.
At the same time, using this space to simply copy and paste the logo that you've already displayed on the front isn’t very creative.
So what type of information or designs are the best use of this valuable space?
Here are a few creative ideas for what to put on the back of your business card:
1. List your products or services offered
You can make good use of space on the back of your card by including a very brief list of top-selling products or services. This will serve as a quick reference for the customer should they find your business card and wonder “What does this person/business do again?”
2. Include a lead magnet
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information.
Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, video, etc. Include a short link or QR code that the recipient can follow to get the content offer.
3. Make it a (literal) magnet
Business cards are far more visible on a refrigerator than they are inside someone’s wallet! It’s also convenient for clients, because wherever they place the magnet, your number will be on hand.
4. Include useful tips and fun facts
Listing a fun fact or hot tip about your business or industry can help people engage with your business card and make it more memorable. It also establishes you or your business as a helpful source of information right off the bat.
5. List upcoming events
If you have a few exciting events in the works for the coming quarter or year (e.g. conferences, presentations, grand openings, etc.), putting them on the back of your card is a good way to advertise for them in advance.
6. Make it a coupon
Offering a discount for new customers on their first purchase when they show you your business card will incentivize people to pick up the card and take the next step in trying your product/service.
7. Include a profile photo
For specific kinds of businesses, putting a face to the name matters. Including a photo on a business card isn’t right for everyone, but it can work especially well for real estate agents and lawyers.
8. Highlight positive reviews
For people who are considering your business, reviews and testimonials from happy customers can help build trust. If you have particularly great ratings on review sites like Yelp or Google, you can also encourage people to read those reviews (e.g. “People love us on Yelp!” with a link to your Yelp page).
9. Add a map
Help potential customers visualize where your business is located by putting a map on the back of your card. They’ll have a visual reminder of your business and might be more likely to visit you if they happen to be in your area.
This is especially helpful for businesses in hard-to-find buildings and businesses with multiple locations.
10. List your social media handles
Social media presence is becoming more and more important for businesses, with 54% of social browsers using social media to research products.
Looking at product images, reading customer reviews, and simply seeing how you engage with followers are all helpful ways for potential customers to learn more about your business. Be sure to only include handles for your professional accounts.
11. Provide a translation
If you’re multilingual, conduct international business, and/or frequently do business with people who speak another language, consider including a translation on the back of your card. This will signal to recipients that you’re prepared to conduct business in their language.
12. Turn it into a stamp card
As an incentive for people to use your business (and hold on to your card), you can make the back into a rewards stamp card. This is especially popular in the food/beverage and beauty industries (e.g. buy nine coffees and get the tenth one free, get 50% off a pedicure after purchasing five manicures, etc.)
13. Include an appointment reminder
For dentist offices, hair salons, tattoo parlors, spas, and more, appointment reminders are a great use of space for the back of your card.
It’s helpful for customers to have their appointment date and time on the same card as your address and phone number, so they can remember to keep their appointment, call ahead with any questions, and easily find your office.
14. Showcase your portfolio
If you’re a graphic designer, tattoo artist, illustrator, photographer, or other artistic professional, the back of your card is the perfect place to showcase some of your work.
If you can’t decide on a single favorite piece, you can get multiple designs in one set of cards with a mosaic set from Silkcards.
At the end of the day, there are many ways to fill the blank space on the back of your business card to create a longer-lasting, positive impression.
If you’re looking for fresh ideas for your improved business card design, get them from 4colorprint.com and take pride in a truly stunning and effective advertising tool.