Aesthetics reign supreme in the beauty industry, and first impressions matter. When clients are deciding who to book, they want to see creativity, artistic talent, and a sense of style that jives with their own — and there’s no better place to look than on a business card.
Seasons change, and so do color palettes — as the weather gets colder, colors get warmer, shifting toward oranges, reds, and browns to reflect the changing colors of leaves.
Design doesn’t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics — it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook.