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Marketing and Branding Blog | SilkCards

Brielle Yang

Brielle Yang

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The 5 Best Law Firm Branding Designs We've Ever Seen

[fa icon="calendar'] Jan 30, 2018 6:05:00 AM / by Brielle Yang

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law firm branding

If you are still brandless in the competitive legal industry, it’s time to make your mark. Your brand is an important part of any legal business’s marketing development strategy, and savvy lawyers know that branding matters.

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How Thick Is Business Card Stock?

[fa icon="calendar'] Jan 25, 2018 6:05:00 AM / by Brielle Yang

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Business cards help you make a memorable first impression with a new contact. Unfortunately, flimsy business card stock might make it your last impression.

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11 Networking Tips for Lawyers (Without Schmoozing)

[fa icon="calendar'] Jan 23, 2018 6:05:00 AM / by Brielle Yang

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Networking, as a lawyer, is about more than getting your name out there; it’s about building a brand relationship with a potential client so they trust you. You want to assure the client that you’re willing to help for more than a paycheck. At the same time, when networking, you don’t want to come off as insincere. Trying to find the perfect balance between professional and genuine might be tricky, but completely viable.

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How to Get New Clients for a Law Firm (Without Spending $)

[fa icon="calendar'] Jan 15, 2018 3:02:00 PM / by Brielle Yang

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Whether your own your own law firm or work for someone else, your ability to generate leads and sign new clients will be the difference between a survival-based career and a fulfilling, thriving business. While you need to be aware of the hours that you bill and the services you provide, without a steady stream of clients, your business will die.

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How to List Degrees on a Business Card

[fa icon="calendar'] Dec 26, 2017 12:00:36 PM / by Brielle Yang

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You have worked hard to earn your professional or academic degrees. The years logged in intensive studies have really paid off for you both professionally and personally. However, now that you have your own business to promote and manage, you have a decision to make. Should you include your degree on your business card? You definitely want to show potential clients what you have achieved and to display your professionalism, but it may not always be the best idea to add those earned letters after your name.

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Ethics: Can Lawyers Hand Out Business Cards?

[fa icon="calendar'] Dec 12, 2017 2:27:00 PM / by Brielle Yang

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Networking is one of the best ways to forge relationships and bring in new clients or customers. But what do you if your industry governs the way in which you network, specifically whether or not you can hand out business cards?

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How to Increase Gift Card Sales (With Minimal Effort!)

[fa icon="calendar'] Nov 16, 2017 9:00:00 AM / by Brielle Yang posted in Business Gift Cards

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It’s time to increase sales and build your business! The Christmas season and the end of the year are right around the corner. As a business owner, you know how important this is to your yearly income. With that are all the consumers who wait until the December to shop for their friends and loved ones, you are sure to turn a large profit.

How?

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19 Tips to Grow Your Salon Business This Year

[fa icon="calendar'] Nov 14, 2017 6:05:00 AM / by Brielle Yang

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You are a proud salon owner working hard every day to put a smile on clients faces. At the same time, the New Year is near and your motivation to improve the way you do business has been on your mind. Whether business was slow this year or it is time to take it to the next level, you have time to add value to customers and employees lives despite your budget.

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The Psychology of Shapes in Logo Design and Brand Marketing

[fa icon="calendar'] Oct 19, 2017 10:00:00 AM / by Brielle Yang posted in design

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We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Choosing the right shapes can help your logo and marketing efforts better resonate with potential customers.

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7 Inspirational Photography Quotes to Inspire Your Business

[fa icon="calendar'] Oct 17, 2017 6:05:00 AM / by Brielle Yang

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One of the challenges of owning a creative business is that you don't have the luxury to wait for inspiration to hit. The daily grind of running a business or responding to client requests, can wear on a person and make their passion seem more like a chore. But inspiration is all around us. Sometimes, we just need a reminder in order to see it. Read on to get a dose of inspiration and a sprinkling of motivation to get back out there and love what you do.

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