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Marketing and Branding Blog | SilkCards

Brielle Yang

Brielle Yang

Recent Posts

Instagram for Photographers: Is It Worth It?

[fa icon="calendar'] Apr 23, 2018 3:24:00 PM / by Brielle Yang posted in marketing

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For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and talent out there. Instagram is a social network site that will allow you to promote your photography and reach millions of users.

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How to Use Pinterest to Grow Your Photography Business

[fa icon="calendar'] Apr 13, 2018 2:50:00 PM / by Brielle Yang

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What makes one person or business stand out over another is highly variable and hard to quantify.  But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.

Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.

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Should I Quit My Job and Go Freelance?

[fa icon="calendar'] Mar 23, 2018 8:47:55 AM / by Brielle Yang

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Everyday you find yourself at the office, sitting at your desk and wondering if there is more to life than working for someone else. You know that you are good, or even great, at what you do. Working at your company has become a chore, and you think you might be ready to try your hand at working on your own terms. But are you really ready to go out on your own and become a freelancer?

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How to Design a Business Card in Canva

[fa icon="calendar'] Mar 14, 2018 2:42:00 PM / by Brielle Yang posted in design, business cards

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As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.

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Make Your Photography Clients Feel "Welcome" With This Trick

[fa icon="calendar'] Mar 8, 2018 8:31:00 AM / by Brielle Yang

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As a photographer, you are entrusted with capturing some of the most important moments in your clients’ lives. However, getting to that point takes plenty of careful planning, trust building, and open communication between you and your client.

A photography welcome packet or presentation folder is an excellent tool that can help you cultivate better relationships with clients, earn more business and ultimately build your brand to differentiate yourself from competitors.

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Personal Branding for Doctors Made Simple

[fa icon="calendar'] Feb 28, 2018 6:05:00 AM / by Brielle Yang

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When you went to medical school, you probably never imagined that you'd have to attract "customers" and market yourself as a brand.

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How to Design a Business Card in Photoshop

[fa icon="calendar'] Feb 27, 2018 6:05:00 AM / by Brielle Yang

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It can be hard to capture the essence of your business in a few words and images, but that’s exactly what you’ll need to do when designing business cards.

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The 5 Best Law Firm Branding Designs We've Ever Seen

[fa icon="calendar'] Jan 30, 2018 6:05:00 AM / by Brielle Yang

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law firm branding

If you are still brandless in the competitive legal industry, it’s time to make your mark. Your brand is an important part of any legal business’s marketing development strategy, and savvy lawyers know that branding matters.

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How Thick Is Business Card Stock?

[fa icon="calendar'] Jan 25, 2018 6:05:00 AM / by Brielle Yang

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Business cards help you make a memorable first impression with a new contact. Unfortunately, flimsy business card stock might make it your last impression.

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11 Networking Tips for Lawyers (Without Schmoozing)

[fa icon="calendar'] Jan 23, 2018 6:05:00 AM / by Brielle Yang

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Networking, as a lawyer, is about more than getting your name out there; it’s about building a brand relationship with a potential client so they trust you. You want to assure the client that you’re willing to help for more than a paycheck. At the same time, when networking, you don’t want to come off as insincere. Trying to find the perfect balance between professional and genuine might be tricky, but completely viable.

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