We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Choosing the right shapes can help your logo and marketing efforts better resonate with potential customers.
One of the challenges of owning a creative business is that you don't have the luxury to wait for inspiration to hit. The daily grind of running a business or responding to client requests, can wear on a person and make their passion seem more like a chore. But inspiration is all around us. Sometimes, we just need a reminder in order to see it. Read on to get a dose of inspiration and a sprinkling of motivation to get back out there and love what you do.
What makes one person or business stand out over another is highly variable and hard to quantify. But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.
Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.
Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own branding efforts. Halloween isn’t just a time for trick-or-treaters and scary stories. It also means big business, and many of the holiday’s most popular films offer important lessons for any marketer. So turn down the lights, grab some popcorn, and get ready to learn from the horror (and marketing) masters!
Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the name of the company but remember its logo.
As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important.
During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors.
Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind their company and often fail to attract their target audience.
It takes three seconds for people to develop an impression—three seconds to decide whether or not they think you and your business is a suitable match for them. Whether you’re trying to gain the trust of a prospective customer or are hoping to make a good impression at your first client meeting, you have a brief window to sway their opinions for the better. As daunting as that may seem, a few small tricks will make those three seconds the best they can be.