For a professional photographer, it’s essential to use a variety of resources to build your brand. If you’re struggling to bring in more customers, Instagram can be a great tool for getting your name and talent out there. Instagram is a social network site that will allow you to promote your photography and reach millions of users.
What makes one person or business stand out over another is highly variable and hard to quantify. But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.
Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.
Everyday you find yourself at the office, sitting at your desk and wondering if there is more to life than working for someone else. You know that you are good, or even great, at what you do. Working at your company has become a chore, and you think you might be ready to try your hand at working on your own terms. But are you really ready to go out on your own and become a freelancer?
As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.
As a photographer, you are entrusted with capturing some of the most important moments in your clients’ lives. However, getting to that point takes plenty of careful planning, trust building, and open communication between you and your client.
A photography welcome packet or presentation folder is an excellent tool that can help you cultivate better relationships with clients, earn more business and ultimately build your brand to differentiate yourself from competitors.
When you went to medical school, you probably never imagined that you'd have to attract "customers" and market yourself as a brand.
It can be hard to capture the essence of your business in a few words and images, but that’s exactly what you’ll need to do when designing business cards.
If you are still brandless in the competitive legal industry, it’s time to make your mark. Your brand is an important part of any legal business’s marketing development strategy, and savvy lawyers know that branding matters.
Business cards help you make a memorable first impression with a new contact. Unfortunately, flimsy business card stock might make it your last impression.
Networking, as a lawyer, is about more than getting your name out there; it’s about building a brand relationship with a potential client so they trust you. You want to assure the client that you’re willing to help for more than a paycheck. At the same time, when networking, you don’t want to come off as insincere. Trying to find the perfect balance between professional and genuine might be tricky, but completely viable.