Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind their company and often fail to attract their target audience.
It takes three seconds for people to develop an impression—three seconds to decide whether or not they think you and your business is a suitable match for them. Whether you’re trying to gain the trust of a prospective customer or are hoping to make a good impression at your first client meeting, you have a brief window to sway their opinions for the better. As daunting as that may seem, a few small tricks will make those three seconds the best they can be.
Sticks and stones only break bones, but poor online reviews can kill your business. Maintaining your business’s online reputation is critical to its long-term survival. Poor reviews can sour potential clients on your parlor before they ever set foot in the door. If one manages to go viral, it could be a matter of weeks until you have to close your doors.
Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?
If you’re creating your business card, you may be worried about advertising restrictions. Including content like your email address, business slogan, and social media information could have ethical implications. This can be frustrating to a lawyer who wants to get his or her name out there, but by following the rules of conduct below, you can easily design a business card and ensure you’re still in full compliance.
From cheesy re-enacted car wrecks to garish in-your-face class action recruitment efforts, there’s no shortage of eye-roll-inducing legal advertising out there.
If you’re looking to increase sales of beauty products and services at your beauty salon, you may not be sure where to begin.
Improving your brand is a great way to earn more business. If you’re a beauty parlor owner looking to bring in more customers, it’s essential to develop a brand that stands out amongst your competitors.