Whether your own your own law firm or work for someone else, your ability to generate leads and sign new clients will be the difference between a survival-based career and a fulfilling, thriving business. While you need to be aware of the hours that you bill and the services you provide, without a steady stream of clients, your business will die.
You have worked hard to earn your professional or academic degrees. The years logged in intensive studies have really paid off for you both professionally and personally. However, now that you have your own business to promote and manage, you have a decision to make. Should you include your degree on your business card? You definitely want to show potential clients what you have achieved and to display your professionalism, but it may not always be the best idea to add those earned letters after your name.
Networking is one of the best ways to forge relationships and bring in new clients or customers. But what do you if your industry governs the way in which you network, specifically whether or not you can hand out business cards?
It’s time to increase sales and build your business! The Christmas season and the end of the year are right around the corner. As a business owner, you know how important this is to your yearly income. With that are all the consumers who wait until the December to shop for their friends and loved ones, you are sure to turn a large profit.
You are a proud salon owner working hard every day to put a smile on clients faces. At the same time, the New Year is near and your motivation to improve the way you do business has been on your mind. Whether business was slow this year or it is time to take it to the next level, you have time to add value to customers and employees lives despite your budget.
We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Choosing the right shapes can help your logo and marketing efforts better resonate with potential customers.
One of the challenges of owning a creative business is that you don't have the luxury to wait for inspiration to hit. The daily grind of running a business or responding to client requests, can wear on a person and make their passion seem more like a chore. But inspiration is all around us. Sometimes, we just need a reminder in order to see it. Read on to get a dose of inspiration and a sprinkling of motivation to get back out there and love what you do.
Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own branding efforts. Halloween isn’t just a time for trick-or-treaters and scary stories. It also means big business, and many of the holiday’s most popular films offer important lessons for any marketer. So turn down the lights, grab some popcorn, and get ready to learn from the horror (and marketing) masters!
Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the name of the company but remember its logo.
As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important.