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Marketing and Branding Blog | SilkCards

Henry Fan


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Do I Need to Put "LLC" on My Business Cards?

[fa icon="calendar'] Dec 4, 2017 10:01:00 AM / by Henry Fan

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After doing your research, speaking with an attorney or business specialist, and discussing it with any other involved parties, you have finally decided to classify your new business as a Limited Liability Corporation (LLC). You just aren't sure how the LLC classification will factor into your business name, logo, and business cards.

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11 Hacks for Non-Designers to Make Mind-Blowing Designs

[fa icon="calendar'] Nov 20, 2017 9:01:00 AM / by Henry Fan

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If you are new to editing or creating graphic designs, you do have the potential to accomplish a rebranding, design a new logo, or develop graphics for a new marketing campaign. You can still have a mind-blowing aesthetic design without the cost of hiring a designer.

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10 Ways to Create Brand Evangelists for Your Organization

[fa icon="calendar'] Nov 10, 2017 11:08:00 AM / by Henry Fan

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Nothing can help your business quite like free advertising, especially when it comes from an enthusiastic (and influential) customer. If they have a large online following, their praise for your business could go viral, burnishing your business’s reputation and bringing you new customers who already have a positive view of your company.

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Do Your Employees Believe in Your Brand?

[fa icon="calendar'] Nov 7, 2017 10:59:00 AM / by Henry Fan

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No matter what industry you are in and what product or service you offer, building and maintaining your corporate brand is essential to a thriving business. While you may have poured over colors and fonts for your logo, sifted through stacks of synonyms for your company name, and spent weeks crafting your mission statement, if your employees don't live your brand, it's likely to fizzle... right along with your profits.

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What Is the Best Card Stock for Business Cards?

[fa icon="calendar'] Nov 2, 2017 9:01:00 AM / by Henry Fan

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You've finally decided on your colors and logo, and you realize that as a business owner, your business cards shouldn't be an afterthought but rather a part of your first impression with a potential client. You've also been to enough networking events to know that your card needs to stand out in the sea of business cards that get passed around.

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How to Get More Photography Clients With These 12 Strategies

[fa icon="calendar'] Oct 13, 2017 12:01:00 PM / by Henry Fan

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Running your own photography business has plenty of perks, but steady work is rarely one of them. Like with most small businesses, sometimes it seems like feast or famine when it comes to finding new clients. One new client can quickly lead to several, but once that work is done, it could be months before you find a new lead. Your business can greatly suffer in the time between.

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13 Examples Of Company Mission Statements (Is Yours Next?)

[fa icon="calendar'] Oct 3, 2017 11:44:00 AM / by Henry Fan posted in branding

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As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to your team what your company is all about (your brand) and what you plan to achieve as an organization (your goals).

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Purpose of Business Cards: 7 Reasons the Business Card Will Never Die

[fa icon="calendar'] Sep 29, 2017 9:30:00 AM / by Henry Fan posted in business cards

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Are business cards dead? The answer, while it might surprise you, is no.

People create billions of business cards yearly in the United States. Why? Because they remain a useful tool for personally connecting with prospects, customers, clients, fellow business owners – and promoting your brand, despite advances in technology.

Technological advances, though, have proven beneficial. They’ve made it easy to order and receive your business cards for distribution quickly.

There’s another benefit, too.

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Why "90%" of Restaurants Fail in 1 Year

[fa icon="calendar'] Sep 4, 2017 10:01:00 AM / by Henry Fan posted in restaurant marketing

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In an era when celebrity chefs and globe-trotting gourmands have become mainstream cultural icons, you might think it’s a good time to finally start that restaurant you’ve always dreamed of. On the other hand, you may have heard horror stories about the high failure rates restaurants face and may be hesitant to take a chance on something so risky.

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Top 6 Real Estate Blogs Every REALTOR Should Read

[fa icon="calendar'] Aug 22, 2017 2:34:29 PM / by Henry Fan posted in real estate

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Every year’s real estate market brings new challenges. Whether it’s governmental changes, new technologies and forms of social media, younger generations coming of age, or even just the ever-shifting regional market, savvy real estate professionals consult many different sources from diverse viewpoints in an attempt to stay ahead of the curve.

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