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Marketing and Branding Blog | SilkCards

Henry Fan


Recent Posts

How to Increase Brand Awareness (Online & Offline)

[fa icon="calendar'] May 28, 2018 12:09:00 PM / by Henry Fan posted in branding

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One of the most critical challenges marketers face today is raising brand awareness. It doesn’t matter how much you spend on beta testing for a new product if consumers never find out about it. Many newer companies face this problem, but even more established ones can lose out to their aggressive new competitors. The good news is there are nearly endless online and offline opportunities to increase brand awareness for your company.

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What Are the Different Types of Brand Awareness?

[fa icon="calendar'] May 8, 2018 11:31:00 AM / by Henry Fan

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Did you know the average American will interact with 16,000 different brands every day? Having a strong brand that stands out to consumers will allow you to remain on top in even the toughest industries. As a business owner or marketing professional, you are already aware of what brand awareness is and why it’s important. But do you know which branding strategies will work best for you? If you want to grow your business at the top of the consumer awareness funnel, it’s time to find out.

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What Is the Onboarding Process for New Employees?

[fa icon="calendar'] Apr 30, 2018 3:55:00 PM / by Henry Fan posted in productivity

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After sifting through applications and emails and scheduling interviews or meetings, onboarding a new employee seems like just another hassle to fit into your day. But onboarding is an essential part of a new employee’s assimilation. A solid, sound welcome onto the team is a component of great employee retention. Having a honed and refined process can make things less daunting for you from the beginning, and it can make the process go smoothly for you and the new employee.

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12 Photography Branding Ideas to Amplify Visual Impact

[fa icon="calendar'] Apr 16, 2018 4:33:00 PM / by Henry Fan

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In the world of lifestyle photography, your business brand is the most important indicator of success. But how does one build a personal brand? And what exactly is a “brand”? Here’s a rundown of how to build your brand, attract clients, and grow your business.

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13 Office Productivity Tips to Keep You Focused

[fa icon="calendar'] Apr 9, 2018 1:15:00 PM / by Henry Fan

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When you’re running a business or managing a team, responsibilities tend to pile up until you feel that you don’t have nearly enough time to finish everything you’ve set out to do. The last thing you want is to put in overtime during an already hectic week. This means you have to make the most of what time you do have, and to do that, you need to reevaluate your current workplace strategies.

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Are Business Cards a Marketing/Advertising Expense?

[fa icon="calendar'] Apr 3, 2018 10:13:00 AM / by Henry Fan

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Business owners have a lot to do when running their companies. One important activity is filing taxes. As you prepare the tax return for your company, it’s necessary to understand what constitutes a business expense as defined by the Internal Revenue Service. You want to file your returns properly and get the most deductions allowed while also avoiding mistakes that can lead to penalties and interest payments.

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How to Make Business Cards in Word (& Why You Shouldn't)

[fa icon="calendar'] Mar 30, 2018 10:34:00 AM / by Henry Fan posted in business cards

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Starting a new business can be expensive. You want to do things right, but you don't want to spend thousands of dollars before you can hang your shingle and start doing what you do best—helping people. The longer it takes for you to open up for business, the less good you can do for the world.

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How to Make More Money as a Photographer

[fa icon="calendar'] Mar 5, 2018 9:32:00 AM / by Henry Fan

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You love what you do. You're an artist, you capture beauty and emotion, and you make people happy. Unfortunately, as a freelance photographer, there's a ton of competition fighting for the same clients. It can be difficult to put yourself out there, be seen and heard above the crowd, and find more clients.

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8 of the Best Business Cards for Medical Professionals

[fa icon="calendar'] Feb 20, 2018 4:14:48 PM / by Henry Fan

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If you're a doctor or in the medical industry and struggling with building a brand and designing beautiful marketing materials such as business cards, we've compiled some of the best medical business cards we've ever seen. Look no further for branding inspiration.

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How to Increase Patient Volume in a Medical Practice

[fa icon="calendar'] Feb 9, 2018 11:02:00 AM / by Henry Fan

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Building or maintaining a thriving medical practice isn’t as difficult as it seems. The reason you became a physician was to help as many people as you could. Fortunately, there are many strategies you can implement in order to increase your number of patients. Try some of these suggestions, and you may find yourself with a waiting room full of happy patients.

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