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Marketing and Branding Blog | SilkCards

Henry Fan


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6 Effective Direct Mail Ideas for Real Estate Agents

[fa icon="calendar'] Aug 18, 2017 2:01:00 PM / by Henry Fan

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You’ve learned the hard way how difficult it can be to expand your business, especially in an age where house listings can be found with the click of a mouse. You need connections, people to trust you and recommend your services. How do you build up that kind of clientele? Gain some visibility for your business and try some brand-boasting direct mail marketing or postcards.

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How Much Should I Pay for Real Estate Marketing?

[fa icon="calendar'] Aug 14, 2017 11:00:00 AM / by Henry Fan posted in real estate, marketing

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Finding new clients is a perennial challenge for real estate agents, but in many ways, it’s easier to reach new prospects today than ever before. Direct mail, online advertising and in-person meetings give agents the chance to find clients across a variety of media and at every stage of the buyer’s journey.

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When & Where to Network for Optimal Results

[fa icon="calendar'] Jul 31, 2017 9:14:00 AM / by Henry Fan posted in networking

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Networking is a highly effective way to build relationships for your company. Not only can it help you find new clients, but you may also meet new business partners or others who can help you grow your enterprise. It can open a tremendous amount of opportunities to you, and for most professionals today, it is necessary in order to succeed.

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What Your Tattoo Customers Really Want (Besides New Ink)

[fa icon="calendar'] Jul 28, 2017 6:02:00 AM / by Henry Fan

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There was once a time when seedy shops and rude artists were the norm because back then tattoo shops were viewed as a place only bikers went. Those days are no more. Today people from all walks of life love ink, and when it comes to options for shops, tattoo fans have many to choose from. In today’s tattoo industry, customer service is key, and keeping your finger on the pulse of what your clients want will help you to build your business.

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The Issues of Pricing: A Thorn in Every Tattoo Shop's Side

[fa icon="calendar'] Jul 3, 2017 10:02:00 AM / by Henry Fan

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“You get what you pay for” is a necessary caveat in the tattoo world. People prefer discount prices all while you are striving for a profitable business. Nonetheless, you're a respected artist who just wants to be fair to your customers as well as your bottom line.

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Getting Social: Should I Do My Networking Online or Offline?

[fa icon="calendar'] Jun 30, 2017 10:01:00 AM / by Henry Fan posted in networking

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Networking is essential for your business to reach its full potential. Effective networking allows you to cultivate long-lasting relationships and is a low-cost way to build your brand. Your network can be an important source of referrals, new employees and potential business partners. Key influencers in your network can also help your business reach a wider market.

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6 Handsome Linen Business Cards With Serious Texture

[fa icon="calendar'] Jun 28, 2017 8:01:00 AM / by Henry Fan posted in business cards

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At SILKCARDS, texture is what we do, and one of our popular stock options, the linen stock business card, takes texture and translates it perfectly for serious professionals. Sometimes all it takes to bring a design to the next level is a subtle hatch on the surface of the business card.

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4 Questionable Design Choices That Scare Off Your Customers

[fa icon="calendar'] Jun 26, 2017 9:17:00 AM / by Henry Fan posted in design

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The Internet is full of questionable and sometimes hilarious marketing designs that went viral for all the wrong reasons. Whether due to unfortunately placed words, nonsensical acronyms or bizarre juxtapositions of images, it’s all too easy for your new design to become the meme of the day and to possibly alienate customers.

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Easy & Effective Ways to Market a Law Firm

[fa icon="calendar'] Jun 23, 2017 10:01:00 AM / by Henry Fan posted in marketing

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Effective marketing is the key to success for any small and growing law firm. However, it takes more than visiting a few mixers to build your business. On the other hand, you don’t need to spend a fortune on expensive TV or magazine ads just to gain new clients. With the right balance, you can save money while building a stronger business than ever.

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8 Attractive Business Cards From Lawyers (And More)

[fa icon="calendar'] Jun 19, 2017 10:01:00 AM / by Henry Fan posted in business cards

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In the professional service world, a business card might just be your lifeline. You're maintaining relationships, building your client base, networking, and spreading word-of-mouth. The problem is that there's a sea of individuals just like you doing the same exact thing. Your business card should make a difference.

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