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Marketing and Branding Blog | SilkCards

How to Design a Business Card in Canva

[fa icon="calendar'] Mar 14, 2018 2:42:00 PM / by Brielle Yang posted in design, business cards

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As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.

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Make Your Photography Clients Feel "Welcome" With This Trick

[fa icon="calendar'] Mar 8, 2018 8:31:00 AM / by Brielle Yang

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As a photographer, you are entrusted with capturing some of the most important moments in your clients’ lives. However, getting to that point takes plenty of careful planning, trust building, and open communication between you and your client.

A photography welcome packet or presentation folder is an excellent tool that can help you cultivate better relationships with clients, earn more business and ultimately build your brand to differentiate yourself from competitors.

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How to Make More Money as a Photographer

[fa icon="calendar'] Mar 5, 2018 9:32:00 AM / by Henry Fan

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You love what you do. You're an artist, you capture beauty and emotion, and you make people happy. Unfortunately, as a freelance photographer, there's a ton of competition fighting for the same clients. It can be difficult to put yourself out there, be seen and heard above the crowd, and find more clients.

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Personal Branding for Doctors Made Simple

[fa icon="calendar'] Feb 28, 2018 6:05:00 AM / by Brielle Yang

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When you went to medical school, you probably never imagined that you'd have to attract "customers" and market yourself as a brand.

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How to Design a Business Card in Photoshop

[fa icon="calendar'] Feb 27, 2018 6:05:00 AM / by Brielle Yang

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It can be hard to capture the essence of your business in a few words and images, but that’s exactly what you’ll need to do when designing business cards.

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8 of the Best Business Cards for Medical Professionals

[fa icon="calendar'] Feb 20, 2018 4:14:48 PM / by Henry Fan

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If you're a doctor or in the medical industry and struggling with building a brand and designing beautiful marketing materials such as business cards, we've compiled some of the best medical business cards we've ever seen. Look no further for branding inspiration.

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How to Increase Patient Volume in a Medical Practice

[fa icon="calendar'] Feb 9, 2018 11:02:00 AM / by Henry Fan

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Building or maintaining a thriving medical practice isn’t as difficult as it seems. The reason you became a physician was to help as many people as you could. Fortunately, there are many strategies you can implement in order to increase your number of patients. Try some of these suggestions, and you may find yourself with a waiting room full of happy patients.

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7 Mistakes Lawyers Make When Growing Their Firms

[fa icon="calendar'] Jan 30, 2018 1:08:29 PM / by Henry Fan

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If you are trying to attract more clients to your law practice, you’ll need to do more than take out a few ads, attend some mixers, and come up with a catchy slogan. While more people than ever need the services of a lawyer, the market is becoming increasingly saturated in some legal niches, making it harder for any one law firm to make the case that they should represent a client.

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What Information Should I Include on My Business Card?

[fa icon="calendar'] Jan 30, 2018 9:01:00 AM / by Henry Fan posted in business cards

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If you've ever been to a networking event, you know that the quality of business cards and the information provided varies greatly from one person to the next. You've likely held on to many of these business cards whereas others have been thrown away or, even worse, left at the event. The question is, do you want to be remembered favorably with a professional-looking card, or do you want to be the business card and the contact who is immediately tossed into the discard pile when they get home?

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The 5 Best Law Firm Branding Designs We've Ever Seen

[fa icon="calendar'] Jan 30, 2018 6:05:00 AM / by Brielle Yang

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law firm branding

If you are still brandless in the competitive legal industry, it’s time to make your mark. Your brand is an important part of any legal business’s marketing development strategy, and savvy lawyers know that branding matters.

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