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Marketing and Branding Blog | SilkCards

How to Increase Brand Awareness (Online & Offline)

[fa icon="calendar'] May 28, 2018 12:09:00 PM / by Henry Fan posted in branding

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One of the most critical challenges marketers face today is raising brand awareness. It doesn’t matter how much you spend on beta testing for a new product if consumers never find out about it. Many newer companies face this problem, but even more established ones can lose out to their aggressive new competitors. The good news is there are nearly endless online and offline opportunities to increase brand awareness for your company.

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What 13 Popular Halloween Movies Can Tell You About Branding

[fa icon="calendar'] Oct 10, 2017 1:53:02 PM / by Brielle Yang posted in branding, marketing

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Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own branding efforts. Halloween isn’t just a time for trick-or-treaters and scary stories. It also means big business, and many of the holiday’s most popular films offer important lessons for any marketer. So turn down the lights, grab some popcorn, and get ready to learn from the horror (and marketing) masters!

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How to Update Your Logo and Maintain Its Integrity

[fa icon="calendar'] Oct 6, 2017 9:53:00 AM / by Brielle Yang posted in branding

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Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the name of the company but remember its logo.

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13 Examples Of Company Mission Statements (Is Yours Next?)

[fa icon="calendar'] Oct 3, 2017 11:44:00 AM / by Henry Fan posted in branding

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As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to your team what your company is all about (your brand) and what you plan to achieve as an organization (your goals).

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Branding vs. Marketing: 4 Key Reasons Why Your Business Needs Both

[fa icon="calendar'] Sep 12, 2017 7:56:00 AM / by Brielle Yang posted in branding

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As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important.

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7 Very Smart Reasons to Change Your Business Name

[fa icon="calendar'] Sep 6, 2017 8:37:00 AM / by Brielle Yang posted in branding

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During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors.

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NEWSFLASH: Copywriting Is Just as Important for Branding as Design

[fa icon="calendar'] Aug 29, 2017 8:01:00 AM / by Brielle Yang posted in branding

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Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind their company and often fail to attract their target audience.

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For Better or Worse: What to Do When Your Brand Goes Viral

[fa icon="calendar'] Jun 14, 2017 3:02:00 PM / by Brielle Yang posted in branding, marketing

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Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?

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How Lawyer Advertising Ethics Affect Legal Marketing

[fa icon="calendar'] Jun 6, 2017 6:05:00 AM / by Brielle Yang posted in branding

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From cheesy re-enacted car wrecks to garish in-your-face class action recruitment efforts, there’s no shortage of eye-roll-inducing legal advertising out there.

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5 Salon Branding Warning Signs to Watch Out For

[fa icon="calendar'] May 8, 2017 8:47:00 AM / by Henry Fan posted in branding

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Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.

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