The holidays are quickly approaching and retailers are preparing for the busiest, most lucrative season of the year. 2018’s total holiday spending amounted to about $707.5 billion, and it’s safe to say retailers can expect a similar number (or higher) for this year.
CEO Payge Kerman founded Blooming Pixel Creatives in early 2017. A creative agency that caters to everyone from startups to multi-million-dollar companies, BPC helps their clients display unique work and create consistent, impactful branding.
Design doesn’t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics — it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook.
From Nike’s swoosh to the golden arches of McDonald’s, the most successful businesses have built and fostered a recognizable brand image.
One of the most critical challenges marketers face today is raising brand awareness. It doesn’t matter how much you spend on beta testing for a new product if consumers never find out about it. Many newer companies face this problem, but even more established ones can lose out to their aggressive new competitors. The good news is there are nearly endless online and offline opportunities to increase brand awareness for your company.
Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own branding efforts. Halloween isn’t just a time for trick-or-treaters and scary stories. It also means big business, and many of the holiday’s most popular films offer important lessons for any marketer. So turn down the lights, grab some popcorn, and get ready to learn from the horror (and marketing) masters!
Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the name of the company but remember its logo.
As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to your team what your company is all about (your brand) and what you plan to achieve as an organization (your goals).
As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important.