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Marketing and Branding Blog | SilkCards

7 Very Smart Reasons to Change Your Business Name

[fa icon="calendar'] September 6, 2017 / by Brielle Yang posted in branding

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During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors.

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NEWSFLASH: Copywriting Is Just as Important for Branding as Design

[fa icon="calendar'] August 29, 2017 / by Brielle Yang posted in branding

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Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind their company and often fail to attract their target audience.

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For Better or Worse: What to Do When Your Brand Goes Viral

[fa icon="calendar'] June 14, 2017 / by Brielle Yang posted in branding, marketing

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Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?

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How Lawyer Advertising Ethics Affect Legal Marketing

[fa icon="calendar'] June 6, 2017 / by Brielle Yang posted in branding

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From cheesy re-enacted car wrecks to garish in-your-face class action recruitment efforts, there’s no shortage of eye-roll-inducing legal advertising out there.

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5 Salon Branding Warning Signs to Watch Out For

[fa icon="calendar'] May 8, 2017 / by Henry Fan posted in branding

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Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.

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I'm a Photographer: How Should I Design My Business Cards?

[fa icon="calendar'] April 11, 2017 / by Brielle Yang posted in Business cards, branding, design

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Having a well-made business card is essential for any photographer who is looking to build their brand. Decisions such as font style, color, images, etc. should all play a part in the design of your card. If you want to grow your customer base but aren’t sure where to begin with your photography business card, the following tips can help you develop one that your customers will be sure to remember.

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6 Most Common Branding Myths & Fallacies [DEBUNKED]

[fa icon="calendar'] April 7, 2017 / by Henry Fan posted in branding

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Branding is one of the most important and misunderstood aspects of running a business. A strong brand can help to differentiate your company from others while attracting more customers. It can also make marketing much easier by providing your business with a coherent narrative and easily identifiable symbols to share on your website, business cards, or marketing materials.

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How to Use Brand Storytelling to Resonate With Your Audience

[fa icon="calendar'] March 30, 2017 / by Brielle Yang posted in branding

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If you are a business owner or a corporate marketer, you can connect with your customer base by forming a connection with them through storytelling. Advertising research has shown that consumers are heavily influenced by emotional response. Your brand’s story will set the tone by presenting a picture of who you are, what your company’s philosophy is, and why the public should care about you.

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Company Taglines: Integrate Your Business's Strength in Its Slogan

[fa icon="calendar'] March 21, 2017 / by Brielle Yang posted in branding

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Great brands start with company taglines, a slogan that captures the essence of your business. Just imagine a catchy phrase that not only encapsulates what you do but also sticks in the minds of prospects and future customers. If you're struggling to find a way to distinguish your business from the rest, creating just the right tagline may be just what you need to strengthen your brand. You can add this slogan to your business cards and other communications to further increase the recognizability of your brand.

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Pro Tip: Think Outside the Box for Business Card Job Titles

[fa icon="calendar'] March 2, 2017 / by Brielle Yang posted in Business cards, branding

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If you do a lot of networking and really want to emphasize yourself as a creative, innovative individual, consider jazzing up your business card's job title. Your business card is the first impression you’ll make as a professional. Due to its size, every word on it should be considered carefully to accurately portray your brand. Begin with a unique job title that everyone you hand your card to will remember.  

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