Aesthetics reign supreme in the beauty industry, and first impressions matter. When clients are deciding who to book, they want to see creativity, artistic talent, and a sense of style that jives with their own — and there’s no better place to look than on a business card.
Design doesn’t have to be daunting, even for people who lack a formal design background. Well executed, hand-drawn logos on business cards create a rich, highly personal look that can help define a brand. They can be light, whimsical, and welcoming, or they can be abstract, moody, or stripped down to the basics — it all depends on your inspiration. Paired with the right typography and layout, hand-drawn ink illustrations can tap into an emotional experience, not unlike the illustrations in your favorite family cookbook.
Over the past twenty years, we’ve helped hundreds of artists and creative professionals bring their wild and innovative ideas to life. With that experience comes a wealth of valuable knowledge about what it really takes to execute a creative vision.
Here are our seven biggest takeaways:
Business card design and typography trends vary from industry to industry, but the information on them is almost always the same — company name, signature (i.e. your name), contact information, and maybe a tagline to bring your messaging home.
Certain visual elements will always make it feel like summer. A meadow full of daisies in bloom, cotton candy sunsets, an umbrella perched up on a sizzling sand dune — this is the look and feel of summer. What can designers do to connect a brand with this good vibe?
I’m overjoyed to announce that we’ve launched a new look. Check out the new website and our brand refresh here: https://4colorprint.com/.
Business cards are highly visual, but smart designers know the power that comes from going beyond looks alone and engaging with touch using paper weight and texture.
Effective business card design is all about storytelling. Foil business cards use subtle touches to give life to that story and transform the experience of giving and receiving a card.
How do you design a foil card that stands out? Here are some of our favorite examples of effective business card designs with foil:
It doesn’t take long to make a first impression. In fact, some studies indicate that a person will make up their mind about a stranger in seven seconds or less. When you hand someone a business card, what does that card say about you?
Killer business card design can make you or your clients stand out, but it’s not all about looks. The base you choose for your business card will influence how a recipient will feel — literally.