Starting a new business can be expensive. You want to do things right, but you don't want to spend thousands of dollars before you can hang your shingle and start doing what you do best—helping people. The longer it takes for you to open up for business, the less good you can do for the world.
As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.
If you've ever been to a networking event, you know that the quality of business cards and the information provided varies greatly from one person to the next. You've likely held on to many of these business cards whereas others have been thrown away or, even worse, left at the event. The question is, do you want to be remembered favorably with a professional-looking card, or do you want to be the business card and the contact who is immediately tossed into the discard pile when they get home?
If you are thinking about printing your own business cards, it’s important to know that the design on your computer won’t necessarily look like the one you print. Digital and print design both have their own rules, especially when it comes to sizes. The beautiful card you create digitally could turn out to be a blurry mess once you print it if you aren’t careful.
Keeping up with the latest and greatest trends shows your customer base that you aren’t content with merely being average and you have a knack for innovation. Your business card is the impression you will leave with a potential client after your first meeting. This piece of cardstock is your chance to show your clients and professional contacts what you are all about.
Is the business card dead?
The answer, while it might surprise you, is simply no.
At SILKCARDS, texture is what we do, and one of our popular stock options, the linen stock business card, takes texture and translates it perfectly for serious professionals. Sometimes all it takes to bring a design to the next level is a subtle hatch on the surface of the business card.
In the professional service world, a business card might just be your lifeline. You're maintaining relationships, building your client base, networking, and spreading word-of-mouth. The problem is that there's a sea of individuals just like you doing the same exact thing. Your business card should make a difference.
A good reputation takes years to build and can take just a few minutes to destroy. As a lawyer, you know that maintaining a professional image is important, but how do you balance that with a desire to stand out from others in your field and express your personality?
If you’re creating your business card, you may be worried about advertising restrictions. Including content like your email address, business slogan, and social media information could have ethical implications. This can be frustrating to a lawyer who wants to get his or her name out there, but by following the rules of conduct below, you can easily design a business card and ensure you’re still in full compliance.