Despite the business world’s transition towards digital marketing, business cards have remained the most effective direct marketing tool.
Once you learn how to make a strong impression on prospects, networking opportunities are everywhere.
Many people associate networking with very specific professional functions, such as conferences or “networking events.” What they don’t realize is that an unassuming event like a happy hour with friends can be as good an opportunity to meet new contacts as the annual industry meetup.
If the idea of networking somewhere informal sounds awful, you might want to reassess how you network; it isn’t always about polish and salesmanship — you want to make connections that matter. Here are five tips to stack the odds in your favor:
Every time you hand your business card out, you’re giving someone something to remember you by. How they remember you — as someone serious or light hearted, flaky or reliable, an industry veteran or a bold disruptor — depends on what your business card looks and feels like.
Even the simplest things can color someone’s memory and judgement. If your card is completely non-descript or has a small typo, they might think about you as someone forgettable or without a good grasp of the details. On the other hand, if your card is uniquely designed to reflect your personal style, it might just be enough to get that person to pick up the phone and work with you.
In this blog post we’ll look at five aspects of card design and how the decisions you make about each one can impact what your business card says about you.
Starting a new business can be expensive. You want to do things right, but you don't want to spend thousands of dollars before you can hang your shingle and start doing what you do best—helping people. The longer it takes for you to open up for business, the less good you can do for the world.
As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.
If you've ever been to a networking event, you know that the quality of business cards and the information provided varies greatly from one person to the next. You've likely held on to many of these business cards whereas others have been thrown away or, even worse, left at the event. The question is, do you want to be remembered favorably with a professional-looking card, or do you want to be the business card and the contact who is immediately tossed into the discard pile when they get home?
If you are thinking about printing your own business cards, it’s important to know that the design on your computer won’t necessarily look like the one you print. Digital and print design both have their own rules, especially when it comes to sizes. The beautiful card you create digitally could turn out to be a blurry mess once you print it if you aren’t careful.
Keeping up with the latest and greatest trends shows your customer base that you aren’t content with merely being average and you have a knack for innovation. Your business card is the impression you will leave with a potential client after your first meeting. This piece of cardstock is your chance to show your clients and professional contacts what you are all about.
Is the business card dead?
The answer, while it might surprise you, is simply no.