Marketing and Branding Blog | SilkCards

“Do you have gift cards available?”

Being able to answer “yes” to this question can be valuable for your business in a few intersecting ways. 

It’s time to increase sales and build your business! The Christmas season and the end of the year are right around the corner. As a business owner, you know how important this is to your yearly income. With that are all the consumers who wait until the December to shop for their friends and loved ones, you are sure to turn a large profit.

How?

In the restaurant world especially, a great gift card program is an invaluable strategy for gaining and retaining business; your brand advocates buy them for themselves or their friends, bringing more people into the restaurant to be wined and dined into even more loyal customers. Gift cards even work in other industries, too, to generate excitement and name recognition for the brand. The first step into executing a great gift card program is to get an attractive, eye-catching card that people would love to buy.

There is a reason that large, successful businesses use membership cards as an important part of their marketing strategy.

Membership cards = Profits.

Gift cards can serve many purposes for your business. First, they are a way of spreading the word about your company by having trusted customers give their friends and associates a free purchase at your store. Gift cards also boost sales as the gift-receiver finds incentives to purchase merchandise of higher value.

Have you ever wondered why your credit card is shaped the way it is? Or how the size of a credit card was chosen? There are standards that determine your card's look, feel, and thickness. Without them, no one would be able to transact business.

The primary difference between customer loyalty and customer retention is that customer loyalty focuses on individualized performance of each customer. Customer retention focuses on growth.

Millions of dollars are spent on gift cards annually, especially around the holidays. It should come as no surprise that marketing specialists recommend gift cards for small businesses as a basic strategy for increasing profit. The numerous options available, from electronic to plastic gift cards, make it easy for every business to implement its own gift card program and benefit from it.

Restaurants have been hit hard by the economic crisis. With more and more people giving up their nights out in the city, many restaurant owners have to come up with creative marketing strategies to stay ahead and keep customers interested and coming back. One such strategy is to design a functional gift card program and implement loyalty discounts. There are various options available for restaurant managers and owners who want to reach out to more potential customers using the existing ones as brand ambassadors.