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Marketing and Branding Blog | SilkCards

The Psychology of Shapes in Logo Design and Brand Marketing

[fa icon="calendar'] Oct 19, 2017 10:00:00 AM / by Brielle Yang posted in design

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We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Choosing the right shapes can help your logo and marketing efforts better resonate with potential customers.

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4 Questionable Design Choices That Scare Off Your Customers

[fa icon="calendar'] Jun 26, 2017 9:17:00 AM / by Henry Fan posted in design

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The Internet is full of questionable and sometimes hilarious marketing designs that went viral for all the wrong reasons. Whether due to unfortunately placed words, nonsensical acronyms or bizarre juxtapositions of images, it’s all too easy for your new design to become the meme of the day and to possibly alienate customers.

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Don't Reinvent the Wheel: Classic Design Done Differently

[fa icon="calendar'] May 2, 2017 6:05:00 AM / by Brielle Yang posted in design

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Classic graphic design trends can serve as a nearly limitless source of inspiration for today’s designers.

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I'm a Photographer: How Should I Design My Business Cards?

[fa icon="calendar'] Apr 11, 2017 11:15:00 AM / by Brielle Yang posted in business cards, branding, design

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Having a well-made business card is essential for any photographer who is looking to build their brand. Decisions such as font style, color, images, etc. should all play a part in the design of your card. If you want to grow your customer base but aren’t sure where to begin with your photography business card, the following tips can help you develop one that your customers will be sure to remember.

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9 Slick Matte Black Business Cards With Our Onyx Stock

[fa icon="calendar'] Feb 22, 2017 11:27:00 AM / by Brielle Yang posted in business cards, design

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The typical business card is white with color printed on it, but that's not how we do things at SILKCARDS. Getting a full-on black business card would be difficult anywhere else, but with our Onyx business cards, you can turn the tables on white. Not only are these cards dark and elegant, but the texture goes a long way too. This showcase highlights the best of our Onyx line.

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8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] Feb 10, 2017 8:05:00 AM / by Henry Fan posted in branding, marketing, design

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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What Should Go in the Background of My Business Card?

[fa icon="calendar'] Jan 13, 2017 1:11:00 PM / by Henry Fan posted in business cards, design

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The visual impact of a business card may be more important than you think. You've probably been handed many business cards in your encounters with friends, colleagues, and business acquaintances. Do you throw them out, toss them in a drawer, or leave them out where you can remember to research or contact the business? That may depend on several factors, but one major one is the appearance of the card.

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Your Guide to Color Theory for Design [Infographic]

[fa icon="calendar'] Dec 30, 2016 8:04:00 PM / by Brielle Yang posted in design

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Embed this infographic on your website

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