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Marketing and Branding Blog | SilkCards

Silkcards Rebrand: Unveiled

[fa icon="calendar'] April 16, 2019 / by Henry Fan posted in Business cards, design

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Friends,

I’m overjoyed to announce that we’ve launched a new look. Check out the new website and our brand refresh here: https://4colorprint.com/.

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Paper Type and Card Stock: How to Choose the Best Business Card Stock

[fa icon="calendar'] April 9, 2019 / by Gil Watts posted in Business cards, design

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Business cards are highly visual, but smart designers know the power that comes from going beyond looks alone and engaging with touch using paper weight and texture.

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How to Accent Your Business Card Design with Gloss

[fa icon="calendar'] April 2, 2019 / by Phil Song posted in Business cards, branding, marketing, design

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Different Types of Bases for Your Business Card: Cotton, Linen, Suede, Wood, and More

[fa icon="calendar'] March 26, 2019 / by Gil Watts posted in Business cards, design, wood business cards

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It doesn’t take long to make a first impression. In fact, some studies indicate that a person will make up their mind about a stranger in seven seconds or less. When you hand someone a business card, what does that card say about you?

Killer business card design can make you or your clients stand out, but it’s not all about looks. The base you choose for your business card will influence how a recipient will feel — literally.

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Die Cut vs Laser Cut vs Router Cut: Defined

[fa icon="calendar'] March 18, 2019 / by Gil Watts posted in Business cards, design

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How To Make a Strong First Impression with Your Business Card

[fa icon="calendar'] February 20, 2019 / by Henry Fan posted in Business cards, design

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Despite the business world’s transition towards digital marketing, business cards have remained the most effective direct marketing tool.

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What Brand Colors and Fonts Say About Your Business

[fa icon="calendar'] February 13, 2019 / by Henry Fan posted in branding, marketing, design

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From Nike’s swoosh to the golden arches of McDonald’s, the most successful businesses have built and fostered a recognizable brand image.

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Why Your Brand Plan is Bigger than Your Business Plan

[fa icon="calendar'] February 6, 2019 / by Henry Fan posted in design, typography

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5 Networking Tips To Leave A Lasting Impression

[fa icon="calendar'] November 14, 2018 / by Henry Fan posted in Business cards, marketing, networking, design

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Once you learn how to make a strong impression on prospects, networking opportunities are everywhere.

Many people associate networking with very specific professional functions, such as conferences or “networking events.” What they don’t realize is that an unassuming event like a happy hour with friends can be as good an opportunity to meet new contacts as the annual industry meetup.

If the idea of networking somewhere informal sounds awful, you might want to reassess how you network; it isn’t always about polish and salesmanship — you want to make connections that matter. Here are five tips to stack the odds in your favor:

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What Your Business Card Says About You

[fa icon="calendar'] November 6, 2018 / by Henry Fan posted in Business cards, marketing, networking, design, typography

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Every time you hand your business card out, you’re giving someone something to remember you by. How they remember you — as someone serious or light hearted, flaky or reliable, an industry veteran or a bold disruptor — depends on what your business card looks and feels like.

Even the simplest things can color someone’s memory and judgement. If your card is completely non-descript or has a small typo, they might think about you as someone forgettable or without a good grasp of the details. On the other hand, if your card is uniquely designed to reflect your personal style, it might just be enough to get that person to pick up the phone and work with you.

In this blog post we’ll look at five aspects of card design and how the decisions you make about each one can impact what your business card says about you.

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