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Marketing and Branding Blog | SilkCards

Different Types of Bases for Your Business Card: Cotton, Linen, Suede, Wood, and More

[fa icon="calendar'] March 26, 2019 / by Gil Watts posted in Business cards, design, wood business cards

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It doesn’t take long to make a first impression. In fact, some studies indicate that a person will make up their mind about a stranger in seven seconds or less. When you hand someone a business card, what does that card say about you?

Killer business card design can make you or your clients stand out, but it’s not all about looks. The base you choose for your business card will influence how a recipient will feel — literally.

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Die Cut vs Laser Cut vs Router Cut: Defined

[fa icon="calendar'] March 18, 2019 / by Gil Watts posted in Business cards, design

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How To Make a Strong First Impression with Your Business Card

[fa icon="calendar'] February 20, 2019 / by Henry Fan posted in Business cards, design

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Despite the business world’s transition towards digital marketing, business cards have remained the most effective direct marketing tool.

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What Brand Colors and Fonts Say About Your Business

[fa icon="calendar'] February 13, 2019 / by Henry Fan posted in branding, marketing, design

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From Nike’s swoosh to the golden arches of McDonald’s, the most successful businesses have built and fostered a recognizable brand image.

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Why Your Brand Plan is Bigger than Your Business Plan

[fa icon="calendar'] February 6, 2019 / by Henry Fan posted in design, typography

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5 Networking Tips To Leave A Lasting Impression

[fa icon="calendar'] November 14, 2018 / by Henry Fan posted in Business cards, marketing, networking, design

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Once you learn how to make a strong impression on prospects, networking opportunities are everywhere.

Many people associate networking with very specific professional functions, such as conferences or “networking events.” What they don’t realize is that an unassuming event like a happy hour with friends can be as good an opportunity to meet new contacts as the annual industry meetup.

If the idea of networking somewhere informal sounds awful, you might want to reassess how you network; it isn’t always about polish and salesmanship — you want to make connections that matter. Here are five tips to stack the odds in your favor:

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What Your Business Card Says About You

[fa icon="calendar'] November 6, 2018 / by Henry Fan posted in Business cards, marketing, networking, design, typography

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Every time you hand your business card out, you’re giving someone something to remember you by. How they remember you — as someone serious or light hearted, flaky or reliable, an industry veteran or a bold disruptor — depends on what your business card looks and feels like.

Even the simplest things can color someone’s memory and judgement. If your card is completely non-descript or has a small typo, they might think about you as someone forgettable or without a good grasp of the details. On the other hand, if your card is uniquely designed to reflect your personal style, it might just be enough to get that person to pick up the phone and work with you.

In this blog post we’ll look at five aspects of card design and how the decisions you make about each one can impact what your business card says about you.

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How to Design a Business Card in Canva

[fa icon="calendar'] March 14, 2018 / by Brielle Yang posted in Business cards, design

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As a business owner or solopreneur, you know how important it is to have professional, well-designed business cards. Your business card is the tangible representation of what you do and who you are, that people will take away after they meet you. You want this card to represent your unique value and communicate exactly how you can help them.

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The Psychology of Shapes in Logo Design and Brand Marketing

[fa icon="calendar'] October 19, 2017 / by Brielle Yang posted in design

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We often pay attention to font and colors when building a logo or a brand, but shape is just as important as any other design element. Like color and typeface, different shapes can evoke a wide range of emotions. Choosing the right shapes can help your logo and marketing efforts better resonate with potential customers.

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4 Questionable Design Choices That Scare Off Your Customers

[fa icon="calendar'] June 26, 2017 / by Henry Fan posted in design

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The Internet is full of questionable and sometimes hilarious marketing designs that went viral for all the wrong reasons. Whether due to unfortunately placed words, nonsensical acronyms or bizarre juxtapositions of images, it’s all too easy for your new design to become the meme of the day and to possibly alienate customers.

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