Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.
The visual impact of a business card may be more important than you think. You've probably been handed many business cards in your encounters with friends, colleagues, and business acquaintances. Do you throw them out, toss them in a drawer, or leave them out where you can remember to research or contact the business? That may depend on several factors, but one major one is the appearance of the card.