Direct mail is considered by many to be the most difficult direct marketing technique. You may be inclined to dismiss it in the age of email marketing, but direct mail and promotional postcards are still an important part of a successful direct marketing strategy. As with email marketing, many consumers have become immune to some of the strategies that were effective in earlier years.
Direct Marketing is advertising products directly to consumers through physical marketing materials. Basically, this means instead of relying on word of mouth or people passing by a storefront to see what's for sale, they get information sent to them directly through the mail.
“Why should I know what direct mail is? Print is dead anyway.” These words are among the most frequently used by the fervent supporters of all things online, digital and mobile. Yes, it is true, the greatest focus is on social media marketing strategies, building better websites and landing pages, crafting compelling mobile apps bringing companies tons of customer data to sift through and develop their marketing plans.