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Marketing and Branding Blog | SilkCards

How To Start A Photography Blog For Your Business (+4 Tips)

[fa icon="calendar'] Mar 9, 2017 2:35:00 PM / by Henry Fan posted in marketing

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As you look to attract more business as a photographer, you may not be sure where to begin. Starting a blog could be the perfect way to garner attention for your brand; you can promote your posts on social media, showcase your best work, gain awareness from friends and family, and build your following. There are a many great blogs out there you can review to not only get ideas for your own but also to see what people are looking for in a blog (and thus a photographer they may be considering hiring).  

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Why is Social Media Crucial for Getting Real Estate Leads?

[fa icon="calendar'] Feb 28, 2017 7:58:19 AM / by Henry Fan posted in marketing, real estate

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Real estate referrals still heavily rely on people. 92% of people trust recommendations from friends and family over any other form of advertising. Read on to find out how you can leverage word of mouth with social media to get better leads for real estate.

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How to Get the Word Out About Your Next Open House

[fa icon="calendar'] Feb 16, 2017 11:17:49 AM / by Henry Fan posted in marketing, real estate

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Part of the process of selling a home is to conduct open houses. Although many real estate agents do not like the process of carrying out an open house, the activity is a vital one. Whether your a fan of open houses or not, it is important to get information out about a planned open house event so that you can achieve the maximum success possible. While the internet is a great way to achieve this, some traditional marketing methods still work great such as flyers and business cards.

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8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] Feb 10, 2017 8:05:00 AM / by Henry Fan posted in design, marketing, branding

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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How Do I Market My Real Estate Business Without Being Pushy?

[fa icon="calendar'] Feb 2, 2017 9:31:00 AM / by Henry Fan posted in marketing, real estate

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You try hard, but it seems the harder you try, the less likely you are to get clients that close deals. When you're a real estate agent, referrals are your best friend. But you can't just pass out business cards to all the random people you meet. So how do you let people know about your business in the first place without appearing overly aggressive?

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10 Tattoo Shop Promotion Ideas to Get People Amped About Ink

[fa icon="calendar'] Jan 4, 2017 10:59:00 AM / by Brielle Yang posted in marketing

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You've done your tattoo apprenticeship program, saved up your money and bought all the supplies. You found the perfect location, followed all the laws, and hung up your sign. Now you wait for customers to come in the door... or do you?

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13 Ways to Get Customers With Friday the 13th Tattoo Specials

[fa icon="calendar'] Jan 2, 2017 1:59:00 PM / by Brielle Yang posted in marketing

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In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 in some way, and the price tag of these calendar-inspired creative pieces is the same as the date on which they're born: $13 (plus a $7 gratuity to the artist).

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Collateral Advertising with the Right Goals in Mind

[fa icon="calendar'] Dec 8, 2016 6:00:00 AM / by Brielle Yang posted in marketing

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No matter what type of collateral advertising campaign you’re planning, you have to create a message that has the right goals. Your potential customers aren’t necessarily at the same stage of the buying process. You need to take care in identifying who you’re targeting with a particular advertising strategy and craft the message in a way that speaks to them.

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3+ Ways to Combine an Online and Offline Marketing Campaign

[fa icon="calendar'] Nov 29, 2016 6:00:00 AM / by Henry Fan posted in marketing

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Whether your business is completely online, or completely brick and mortar, both online and offline marketing bring their own unique advantages. Here’s something you might not know; with the right balance of each channel, online and offline marketing can work together to produce even more powerful results for your business.

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How to Sell Your Clothing Line to Local Boutiques

[fa icon="calendar'] Nov 7, 2016 9:29:00 AM / by Brielle Yang posted in marketing

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So you’re an artist. A designer. Maybe you still have a day job, but you’ve been toiling nights and weekends on a new clothing line that you – and all your friends – know the market is going to love. You’ve got your concept developed, tested, and refined. You’ve jumped through hoops and taken it from concept to finished product: you’ve found a manufacturer, studied the key metrics of the industry, maybe even created a company brand with matching marketing collateral such as custom hang tags.

Now you’re ready to unleash it on the market.

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