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Marketing and Branding Blog | SilkCards

Visual Storytelling Does What Other Marketing Can't

[fa icon="calendar'] June 12, 2017 / by Henry Fan posted in marketing

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Graphic designers today face more competition than ever before. It’s important to use any tactic that you can to make your work stand out from the crowd. Visual storytelling offers an effective way to unite the disparate parts of your designs into a coherent narrative which grasps the viewer’s attention and which can subtly but effectively lead them to a conversion point.

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Why You Should Be Monitoring Your Competitors More

[fa icon="calendar'] May 16, 2017 / by Henry Fan posted in marketing

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Tracking competitors is a great way to maximize your marketing results as a business owner. If you haven’t been keeping a close eye on your competitors, your company may not be reaching its full potential. Monitoring competitor performance has many advantages that will help you grow your own business.   

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How To Start A Photography Blog For Your Business (+4 Tips)

[fa icon="calendar'] March 9, 2017 / by Henry Fan posted in marketing

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As you look to attract more business as a photographer, you may not be sure where to begin. Starting a blog could be the perfect way to garner attention for your brand; you can promote your posts on social media, showcase your best work, gain awareness from friends and family, and build your following. There are a many great blogs out there you can review to not only get ideas for your own but also to see what people are looking for in a blog (and thus a photographer they may be considering hiring).  

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Why is Social Media Crucial for Getting Real Estate Leads?

[fa icon="calendar'] February 28, 2017 / by Henry Fan posted in real estate, marketing

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Real estate referrals still heavily rely on people. 92% of people trust recommendations from friends and family over any other form of advertising. Read on to find out how you can leverage word of mouth with social media to get better leads for real estate.

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How to Get the Word Out About Your Next Open House

[fa icon="calendar'] February 16, 2017 / by Henry Fan posted in real estate, marketing

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Part of the process of selling a home is to conduct open houses. Although many real estate agents do not like the process of carrying out an open house, the activity is a vital one. Whether your a fan of open houses or not, it is important to get information out about a planned open house event so that you can achieve the maximum success possible. While the internet is a great way to achieve this, some traditional marketing methods still work great such as flyers and business cards.

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8 Business Card Statistics to Give Your Strategy Direction [Infographic]

[fa icon="calendar'] February 10, 2017 / by Henry Fan posted in branding, marketing, design

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Marketing is an ever-evolving, ever-changing practice, and making it an effective one starts with making the right choices based on data and ROI. We've found some mind-boggling visual marketing and business card statistics that might change the way you think about some of your print strategies.

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How Do I Market My Real Estate Business Without Being Pushy?

[fa icon="calendar'] February 2, 2017 / by Henry Fan posted in real estate, marketing

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You try hard, but it seems the harder you try, the less likely you are to get clients that close deals. When you're a real estate agent, referrals are your best friend. But you can't just pass out business cards to all the random people you meet. So how do you let people know about your business in the first place without appearing overly aggressive?

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10 Tattoo Shop Promotion Ideas to Get People Amped About Ink

[fa icon="calendar'] January 4, 2017 / by Brielle Yang posted in marketing

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You've done your tattoo apprenticeship program, saved up your money and bought all the supplies. You found the perfect location, followed all the laws, and hung up your sign. Now you wait for customers to come in the door... or do you?

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13 Ways to Get Customers With Friday the 13th Tattoo Specials

[fa icon="calendar'] January 2, 2017 / by Brielle Yang posted in marketing

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In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 in some way, and the price tag of these calendar-inspired creative pieces is the same as the date on which they're born: $13 (plus a $7 gratuity to the artist).

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Collateral Advertising with the Right Goals in Mind

[fa icon="calendar'] December 8, 2016 / by Brielle Yang posted in marketing

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No matter what type of collateral advertising campaign you’re planning, you have to create a message that has the right goals. Your potential customers aren’t necessarily at the same stage of the buying process. You need to take care in identifying who you’re targeting with a particular advertising strategy and craft the message in a way that speaks to them.

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