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Marketing and Branding Blog | SilkCards

How to Make a Great First Impression With a New Customer

[fa icon="calendar'] Aug 9, 2017 2:38:06 PM / by Brielle Yang posted in networking

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It takes three seconds for people to develop an impression—three seconds to decide whether or not they think you and your business is a suitable match for them. Whether you’re trying to gain the trust of a prospective customer or are hoping to make a good impression at your first client meeting, you have a brief window to sway their opinions for the better. As daunting as that may seem, a few small tricks will make those three seconds the best they can be.

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When & Where to Network for Optimal Results

[fa icon="calendar'] Jul 31, 2017 9:14:00 AM / by Henry Fan posted in networking

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Networking is a highly effective way to build relationships for your company. Not only can it help you find new clients, but you may also meet new business partners or others who can help you grow your enterprise. It can open a tremendous amount of opportunities to you, and for most professionals today, it is necessary in order to succeed.

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Getting Social: Should I Do My Networking Online or Offline?

[fa icon="calendar'] Jun 30, 2017 10:01:00 AM / by Henry Fan posted in networking

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Networking is essential for your business to reach its full potential. Effective networking allows you to cultivate long-lasting relationships and is a low-cost way to build your brand. Your network can be an important source of referrals, new employees and potential business partners. Key influencers in your network can also help your business reach a wider market.

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3 Things a Lawyer Can Do to Grow Their Referral Network

[fa icon="calendar'] Jun 1, 2017 10:50:14 AM / by Henry Fan posted in networking

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There are times in every attorney’s career when they will benefit from referrals from other professionals. Any attorney will occasionally receive calls from clients whose needs are beyond their range of expertise, and these clients may be referred to you if you take the time to build your referral network. Once you’ve implemented these three tips to build relationships and grow your referral network, you will find your professional standing growing right along with your list of clients.

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How to Win Client Referrals from Other Real Estate Agents

[fa icon="calendar'] Feb 25, 2017 12:21:00 PM / by Brielle Yang posted in real estate, networking

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Real estate is often a social industry with much business done through referrals and networking. Often, word of mouth has the highest closing ratio of any other lead generation efforts, yet the effort can be daunting. However, the positive reputation spread through word of mouth is easier to capitalize on when other real estate agents are involved.

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3 Tips for Success in Off-the-Clock and Informal Networking

[fa icon="calendar'] Feb 14, 2017 11:04:00 AM / by Henry Fan posted in networking

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Networking is an art in itself. When most people think of networking, they imagine a group of people in business suits passing out business cards in one hand while holding a cocktail in the other. That may be one type, but what about those more informal networking situations such as a friend's party or community event?

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How to Make the Most of a Tattoo Convention as an Artist

[fa icon="calendar'] Jan 30, 2017 11:49:39 AM / by Henry Fan posted in networking

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There are a number of reasons to go to a tattoo convention, exposure and networking being just a few of them, yet some tattoo artists may be reluctant to commit to going. The obvious reasons may have to do with the associated costs of travel, food, and fees associated with the convention. For some there may be the intimidation factor in meeting a variety of new people, and there may be a reluctance to move outside one's comfort zone.

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How Sales Collateral is Used to Close the Deal

[fa icon="calendar'] Dec 6, 2016 6:00:00 AM / by Henry Fan posted in networking

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With the rise in technology, the sales funnel has been improved significantly. For one to make a sale, there are various processes to follow and sales collateral to be employed.

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Event Marketing Collateral that Best Showcases Your Brand

[fa icon="calendar'] Nov 30, 2016 6:00:00 AM / by Brielle Yang posted in branding, networking

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No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral included) on events.

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How to Make a Winning Impression at Trade Shows

[fa icon="calendar'] Nov 9, 2016 6:00:00 AM / by Henry Fan posted in networking

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From credibility to visibility and conversion, making an impression at trade shows has innumerable benefits for you and your business.

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