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Marketing and Branding Blog | SilkCards

Event Marketing Collateral that Best Showcases Your Brand

[fa icon="calendar'] Nov 30, 2016 6:00:00 AM / by Brielle Yang posted in networking, branding

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No one can argue that event marketing is a crucial part of any company’s strategy when showcasing its brand. In fact, the average business spends roughly 20% of their marketing budget (event marketing collateral included) on events.

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How to Make a Winning Impression at Trade Shows

[fa icon="calendar'] Nov 9, 2016 6:00:00 AM / by Henry Fan posted in networking

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From credibility to visibility and conversion, making an impression at trade shows has innumerable benefits for you and your business.

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5 Easy Networking Icebreakers to Start a Conversation Off Right

[fa icon="calendar'] Oct 11, 2016 9:56:00 AM / by Brielle Yang posted in networking

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Starting a conversation is difficult even when your only goal is to make small talk. Add networking goals to the mix, and it can be downright daunting. You can't just go around passing out business cards without giving anyone any context. Thankfully, there is a handful of great ways to start conversations off on the right foot.

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Have You Made Any of These 5 Networking Mistakes?

[fa icon="calendar'] Oct 3, 2016 11:14:00 AM / by Henry Fan posted in networking

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Views about how to network can vary wildly from one person to another. For some, networking is a dirty word. They feel like doing so is fake or comes across as self-focused. For others, it’s incorporated into everything they do and is more of a way of life. With such varied views, it’s not surprising that networking mistakes can happen to anyone.

If you’re wondering if you are networking properly or crossing an invisible line of appropriateness, here are five networking mistakes to avoid.

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What Should I Say When Handing Out Business Cards?

[fa icon="calendar'] Sep 19, 2016 11:51:00 AM / by Brielle Yang posted in networking

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You have an amazing business card with the perfect font, the perfect graphics, and the perfect wording.  Now you're headed out to network, ready to use your new business cards as a tool to build your professional standing and your business.

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5 Tips Any Introvert Needs When Networking With Anxiety

[fa icon="calendar'] Sep 14, 2016 2:03:04 PM / by Henry Fan posted in networking

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The National Institute of Mental Health estimates that nearly 40 million Americans suffer from an anxiety disorder.  The anxiety disorder spectrum includes post-traumatic stress disorder, obsessive-compulsive disorder, and social anxiety disorder among others. Regardless of which specific anxiety disorder you have, anxiety cripples daily activities, particularly social activities. 

On the other hand, networking is important in both your business and personal life. Even though the social aspect may be unpleasant, life's all about overcoming your adversity in order to be successful in a number of spaces.

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6 Ways to Increase Your Word of Mouth Referrals

[fa icon="calendar'] Sep 9, 2016 9:29:37 AM / by Henry Fan posted in networking

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If you've been in business long, then you know that getting new business is always a lot of work, and that word of mouth referrals are the best type of business to obtain, but that doesn't mean it is the easiest. Like all good things, you'll have to put some work into it, but there are tactics that will help you increase your leads from word of mouth referrals.

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Overcoming the Top 5 Hurdles to Successful Consulting

[fa icon="calendar'] Aug 22, 2016 10:30:00 AM / by Henry Fan posted in networking

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Consulting is an incredibly rewarding field of business, but making a name for yourself can be challenging. Learn about the top five hurdles to running a successful consulting business and discover how you can overcome them.

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The Insider's Guide on How to Get Gigs While Self-Employed

[fa icon="calendar'] Aug 5, 2016 11:30:00 AM / by Henry Fan posted in branding, marketing, networking

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The idea of becoming self-employed is more realistic than ever before, as many in today’s work force fall under this ever-growing category. In fact, over 15 million individuals have found out how to get gigs and completing assignments wherever their experience is needed.

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4 Communication and Networking Secrets of Successful Leaders

[fa icon="calendar'] Jul 20, 2016 11:30:00 AM / by Brielle Yang posted in networking

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The current business world is a highly competitive environment, and successful leaders are those who possess the ideal combination of business ideas, people skills and ability to attract goodwill from prominent stakeholders.

No great entrepreneur or celebrated company founder reached their peak in terms of professional or personal success on their own. The secret behind their success is the art of making and cultivating relationships and having an active network of people they can count on and who can also count on them. 

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