Part of a good marketing plan is effective follow-up, whether that happens through email, voicemail, or in person. We tend to use all kinds of excuses in this department, including I don’t want to annoy them or I’ll get to it later.
Business conventions are more than just a learning session; they also provide a golden networking opportunity. However, this can be overshadowed by their strong "shark-tank" feel—having so many mavericks and decision-makers under one roof can turn the experience into an intimidating nightmare.
At networking events, people have only about 30 seconds to make an excellent first impression regardless of what industry they're in. This is precisely why they couldn’t possibly afford to make the wrong impression. Whether they’re fishing for new clients, trying to boost brand awareness or working hard to attract new partners and investors, individuals who attend these events usually plan everything in advance, including their outfits, speech and follow-up plan.