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Marketing and Branding Blog | SilkCards

7 Ways To Perfect Your Postcard Or Direct Mail Lead Nurturing

[fa icon="calendar'] January 31, 2017 / by Henry Fan posted in postcards, direct mail

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Direct mail is considered by many to be the most difficult direct marketing technique. You may be inclined to dismiss it in the age of email marketing, but direct mail and promotional postcards are still an important part of a successful direct marketing strategy. As with email marketing, many consumers have become immune to some of the strategies that were effective in earlier years.

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Old School Marketing – What Direct Mail Is and How It Can Work For Your Business

[fa icon="calendar'] May 6, 2016 / by Jarred Abbott posted in postcards, direct mail

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“Why should I know what direct mail is? Print is dead anyway.” These words are among the most frequently used by the fervent supporters of all things online, digital and mobile. Yes, it is true, the greatest focus is on social media marketing strategies, building better websites and landing pages, crafting compelling mobile apps bringing companies tons of customer data to sift through and develop their marketing plans.

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