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Marketing and Branding Blog | SilkCards

Real Estate Marketing: Top Ways to Build Your Client List

[fa icon="calendar'] Aug 23, 2016 8:30:00 AM / by Henry Fan posted in real estate, marketing

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An agent's client base is never complete. You can never know too many people who are trying to buy or sell a home, and there are always plenty of people who are trying to do one or the other depending on the ebbs and flows of the real estate market at the time.

The question is: How do you build your client list in ways that constantly accumulate new names?

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Luxury Sales Techniques for Selling High-End Real Estate

[fa icon="calendar'] Jul 21, 2016 3:00:00 PM / by Brielle Yang posted in real estate

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Selling luxury real estate essentially means you'll be dealing exclusively with high-ticket products. It's a high-risk, high-reward industry, which means that you can't rely on the same strategies for advertising and selling that would work in other areas. Not only is the prospective homeowner essentially making a huge investment, but the choice is one that will impact their life in major ways. In order to effectively sell upscale properties, you'll need to change the way you approach and interact with clients.

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How Real Estate Agents Can And Should Expand Their Business Network!

[fa icon="calendar'] May 25, 2016 9:45:00 AM / by Jarred Abbott posted in real estate, branding

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Independent real estate agents need to be savvy and find ways to expand their business network and promote themselves if they want to stay successful. The real estate market is a highly competitive one in both the commercial and the residential niches. Mortgage loans are harder to access, property prices are fluctuating, and both buyers and sellers are trying to negotiate smaller fees for agents.

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Why You Need to be Cultivating Referrals from Past Clients

[fa icon="calendar'] May 17, 2016 5:49:04 PM / by Henry Fan posted in real estate

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A happy client is quite possibly the best advertising you can get. They are willing to share the positive experience you provided for them. A prospective client sent to you from someone you have already successfully done business with is worth its weight in gold. Don’t be afraid

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