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Marketing and Branding Blog | SilkCards

Increase Your Restaurant Revenue with These Unique Gift Card Campaigns

[fa icon="calendar'] May 26, 2016 12:00:00 AM / by Henry Fan posted in restaurant marketing

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It is unbelievable how time flies by, the holidays come one after another, and you see families, business networks, and friend groups enjoying your delicacies, but when you finally draw the line to measure your revenue, you are still disappointed. You tried traditional and online marketing, and you have even put together a smart referral program, but the figures have yet to reflect your efforts. What else can you do? Have you tried restaurant gift cards?

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Perfect Your Restaurant by Making the Most Out of Customer Feedback

[fa icon="calendar'] May 24, 2016 3:22:00 PM / by Jarred Abbott posted in restaurant marketing

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When you’re ready to improve on the way you currently do business at your restaurant, your main asset will be your customers’ feedback as you move forward with implementing new changes. They’ll tell you the good, the bad and the ugly about your business and let you know what works and what doesn’t. Your customer feedback lets you adjust accordingly so new and old customers alike will have better and better experiences when they visit you. This means a boost in business as well as cultivation of an excellent reputation.

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Designing a Gift Card Program That Works

[fa icon="calendar'] May 23, 2016 12:05:00 PM / by Brielle Yang posted in Business Gift Cards, restaurant marketing

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Restaurants have been hit hard by the economic crisis. With more and more people giving up their nights out in the city, many restaurant owners have to come up with creative marketing strategies to stay ahead and keep customers interested and coming back. One such strategy is to design a functional gift card program and implement loyalty discounts. There are various options available for restaurant managers and owners who want to reach out to more potential customers using the existing ones as brand ambassadors.

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Top 5 Ways to Increase Restaurant Traffic During the Work Week

[fa icon="calendar'] May 16, 2016 11:08:00 AM / by Henry Fan posted in restaurant marketing

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Given the busy work schedule people have these days, it takes a lot of creativity to manage to increase restaurant traffic during off-peak hours. Most restaurants focus their efforts and special offers on the weekends, but it is not enough to cover for the lack of activity during the other five days of the week.

This is why restaurant owners should come up with ideas and build effective strategies to attract more customers for lunch and dinner from Monday through Friday. This means targeting busy working individual and making efforts to answer their needs for taste, nutritious value, fast serving and affordable price.

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