From the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Phil Renaud.
Phil wrote 52 essays 18 of which were in Trebuchet, 11 were set in Times New Romans while 23 were written in Georgia. The Trebuchet essay scored a B-. Times New Roman essay scored an A- while the Georgia font articles scored straight As. This was among the first demonstrable effects of fonts on audience perception, judgment, and influence.