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Marketing and Branding Blog | SilkCards

How Typography Can Influence the Behavior of Your Audience

[fa icon="calendar'] Dec 29, 2016 6:55:00 AM / by Henry Fan posted in typography

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From the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Phil Renaud. 

Phil wrote 52 essays 18 of which were in Trebuchet, 11 were set in Times New Romans while 23 were written in Georgia. The Trebuchet essay scored a B-. Times New Roman essay scored an A- while the Georgia font articles scored straight As. This was among the first demonstrable effects of fonts on audience perception, judgment, and influence.

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When Is It Acceptable to Use a Script Font in a Design?

[fa icon="calendar'] Dec 27, 2016 7:22:00 AM / by Brielle Yang posted in typography

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Script fonts are beautiful and provide an attractive way to add a touch of elegance to invitations and book covers. However, ornamental typefaces can be deceptively hard to use, and it is entirely possible to have too much of a good thing. When used incorrectly, script fonts can be hard to read and turn off the very people you want to impress. Since a well-placed script font can bring a page to life, use these strategies to know when and how to use them properly when you designing your marketing collateral.

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What's the Difference Between Typeface and Font?

[fa icon="calendar'] Dec 14, 2016 7:11:00 AM / by Henry Fan posted in typography

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A lot of people use the term "font" incorrectly without realizing it, especially when it comes to designing marketing collateral for their business. It's an easy mistake to make in the digital age. What many people refer to as "font" is actually a "typeface." These two terms tend to meld into each other, as one (font) often stands in for the other (typeface).

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