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Marketing and Branding Blog | SilkCards

Pinterest For Photographers: 6 Mistakes You Might Be Making

[fa icon="calendar'] Oct 10, 2017 2:50:35 PM / by Brielle Yang

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What makes one person or business stand out over another is highly variable and hard to quantify.  But even if you are struggling with getting leads from your social media or you want to take your photography brand to the next level, you can make small changes today to see its profitability.

Pinterest is often difficult for businesses and entrepreneurs to understand how to use because the return on investment is not immediate. But the advantage that Pinterest has over other sites is that the content remains relevant in the long-term, so consistency is a must to get the most out of using this platform.

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What 13 Popular Halloween Movies Can Tell You About Branding

[fa icon="calendar'] Oct 10, 2017 1:53:02 PM / by Brielle Yang posted in branding, marketing

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Many companies have used autumn’s sights, sounds, and flavors to build their brands. As the days get colder and the nights grow longer, you could look to the season’s spookier side for inspiration for your own branding efforts. Halloween isn’t just a time for trick-or-treaters and scary stories. It also means big business, and many of the holiday’s most popular films offer important lessons for any marketer. So turn down the lights, grab some popcorn, and get ready to learn from the horror (and marketing) masters!

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How to Update Your Logo and Maintain Its Integrity

[fa icon="calendar'] Oct 6, 2017 9:53:00 AM / by Brielle Yang posted in branding

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Think of your favorite restaurant franchisee or retail clothing line. Most people immediately visualize the logo because a logo is often at the forefront of the brand. Some people even report that people forget the name of the company but remember its logo.

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13 Examples Of Company Mission Statements (Is Yours Next?)

[fa icon="calendar'] Oct 3, 2017 11:44:00 AM / by Henry Fan posted in branding

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As a business owner, you not only need to inspire your customers to buy from you, but you must also inspire your employees to bring their best selves to work every day. To do this, you must clearly communicate to your team what your company is all about (your brand) and what you plan to achieve as an organization (your goals).

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Purpose of Business Cards: 7 Reasons the Business Card Will Never Die

[fa icon="calendar'] Sep 29, 2017 9:30:00 AM / by Henry Fan posted in business cards

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Are business cards dead? The answer, while it might surprise you, is no.

People create billions of business cards yearly in the United States. Why? Because they remain a useful tool for personally connecting with prospects, customers, clients, fellow business owners – and promoting your brand, despite advances in technology.

Technological advances, though, have proven beneficial. They’ve made it easy to order and receive your business cards for distribution quickly.

There’s another benefit, too.

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Branding vs. Marketing: 4 Key Reasons Why Your Business Needs Both

[fa icon="calendar'] Sep 12, 2017 7:56:00 AM / by Brielle Yang posted in branding

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As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important.

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7 Very Smart Reasons to Change Your Business Name

[fa icon="calendar'] Sep 6, 2017 8:37:00 AM / by Brielle Yang posted in branding

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During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors.

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Why "90%" of Restaurants Fail in 1 Year

[fa icon="calendar'] Sep 4, 2017 10:01:00 AM / by Henry Fan posted in restaurant marketing

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In an era when celebrity chefs and globe-trotting gourmands have become mainstream cultural icons, you might think it’s a good time to finally start that restaurant you’ve always dreamed of. On the other hand, you may have heard horror stories about the high failure rates restaurants face and may be hesitant to take a chance on something so risky.

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NEWSFLASH: Copywriting Is Just as Important for Branding as Design

[fa icon="calendar'] Aug 29, 2017 8:01:00 AM / by Brielle Yang posted in branding

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Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind their company and often fail to attract their target audience.

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Top 6 Real Estate Blogs Every REALTOR Should Read

[fa icon="calendar'] Aug 22, 2017 2:34:29 PM / by Henry Fan posted in real estate

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Every year’s real estate market brings new challenges. Whether it’s governmental changes, new technologies and forms of social media, younger generations coming of age, or even just the ever-shifting regional market, savvy real estate professionals consult many different sources from diverse viewpoints in an attempt to stay ahead of the curve.

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