The Internet is full of questionable and sometimes hilarious marketing designs that went viral for all the wrong reasons. Whether due to unfortunately placed words, nonsensical acronyms or bizarre juxtapositions of images, it’s all too easy for your new design to become the meme of the day and to possibly alienate customers.
Effective marketing is the key to success for any small and growing law firm. However, it takes more than visiting a few mixers to build your business. On the other hand, you don’t need to spend a fortune on expensive TV or magazine ads just to gain new clients. With the right balance, you can save money while building a stronger business than ever.
In the professional service world, a business card might just be your lifeline. You're maintaining relationships, building your client base, networking, and spreading word-of-mouth. The problem is that there's a sea of individuals just like you doing the same exact thing. Your business card should make a difference.
A good reputation takes years to build and can take just a few minutes to destroy. As a lawyer, you know that maintaining a professional image is important, but how do you balance that with a desire to stand out from others in your field and express your personality?
Creating brilliant and innovative content is not an easy task, but one day your consistency has finally paid off. Your post, project, or brand has gone viral, and it feels like validation for your efforts. Now what?
Graphic designers today face more competition than ever before. It’s important to use any tactic that you can to make your work stand out from the crowd. Visual storytelling offers an effective way to unite the disparate parts of your designs into a coherent narrative which grasps the viewer’s attention and which can subtly but effectively lead them to a conversion point.
If you’re creating your business card, you may be worried about advertising restrictions. Including content like your email address, business slogan, and social media information could have ethical implications. This can be frustrating to a lawyer who wants to get his or her name out there, but by following the rules of conduct below, you can easily design a business card and ensure you’re still in full compliance.
From cheesy re-enacted car wrecks to garish in-your-face class action recruitment efforts, there’s no shortage of eye-roll-inducing legal advertising out there.
There are times in every attorney’s career when they will benefit from referrals from other professionals. Any attorney will occasionally receive calls from clients whose needs are beyond their range of expertise, and these clients may be referred to you if you take the time to build your referral network. Once you’ve implemented these three tips to build relationships and grow your referral network, you will find your professional standing growing right along with your list of clients.