The visual impact of a business card may be more important than you think. You've probably been handed many business cards in your encounters with friends, colleagues, and business acquaintances. Do you throw them out, toss them in a drawer, or leave them out where you can remember to research or contact the business? That may depend on several factors, but one major one is the appearance of the card.
Today a brand is more than just a name of a product, and a company that has a strong brand identity will be more effective in reaching its desired market. Further, those with great brand cultures will have the workforce necessary to overcome challenges and grow.
We all learn from mistakes. In the marketing world, it's far better practice to learn from someone else's mistakes rather than put your own brand failure out there for the world to revel in. Naturally, the bigger the brand, the larger even the most minor of "oops" can be. That's why it's important to build and maintain your brand by partnering with a marketing team and professional design service if you don't have one in-house.
You've done your tattoo apprenticeship program, saved up your money and bought all the supplies. You found the perfect location, followed all the laws, and hung up your sign. Now you wait for customers to come in the door... or do you?
Ink Master started in 2012 as a reality show where tattoo artists were judged by famous tattoo artists and aficionados. With each challenge, one tattoo artist gets eliminated. The final contestant wins a prize of $100,000 and the coveted title of Ink Master. Since its inception, several other shows have spun off of Ink Master, including Ink Master Redemption and various Ink Master competitions based around a holiday or theme.
In the tattoo world, profits play upon superstitions. As the tradition of Friday the 13th tattoos goes, each time the calendars align, people all over the world wander their way into tattoo shops in search of affordable ink that tells a story of Lady Luck or Miss Fortune. Each design must incorporate the number 13 in some way, and the price tag of these calendar-inspired creative pieces is the same as the date on which they're born: $13 (plus a $7 gratuity to the artist).
From the spring of 1980 award-winning documentarian, Errol Morris started to conduct tests on the effects of fonts on audience behavior. One of the most critical studies that he did involved Canadian student Phil Renaud.
Phil wrote 52 essays 18 of which were in Trebuchet, 11 were set in Times New Romans while 23 were written in Georgia. The Trebuchet essay scored a B-. Times New Roman essay scored an A- while the Georgia font articles scored straight As. This was among the first demonstrable effects of fonts on audience perception, judgment, and influence.
Script fonts are beautiful and provide an attractive way to add a touch of elegance to invitations and book covers. However, ornamental typefaces can be deceptively hard to use, and it is entirely possible to have too much of a good thing. When used incorrectly, script fonts can be hard to read and turn off the very people you want to impress. Since a well-placed script font can bring a page to life, use these strategies to know when and how to use them properly when you designing your marketing collateral.
Variety is the spice of life. After all, it would be sad if we all had to eat stir fry for every meal. Customers love a variety of products and services to choose from, too. There is one thing about your business that you want to be uniform, though. Your brand design should be consistent: your design needs to enhance your brand’s identity, not detract from it. Your customers should be able to easily recognize your brand from the crowd.