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Marketing and Branding Blog | SilkCards

Branding vs. Marketing: 4 Key Reasons Why Your Business Needs Both

[fa icon="calendar'] Sep 12, 2017 7:56:00 AM / by Brielle Yang posted in branding

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As a business owner, you’ve heard a lot about branding. Although you know that marketing is essential for business growth, you might not realize that branding is equally important.

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7 Very Smart Reasons to Change Your Business Name

[fa icon="calendar'] Sep 6, 2017 8:37:00 AM / by Brielle Yang posted in branding

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During a business’s lifespan, a savvy owner may find themselves in the unenviable position of being forced to change the name of their business, due to any of a range of possible factors.

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Why "90%" of Restaurants Fail in 1 Year

[fa icon="calendar'] Sep 4, 2017 10:01:00 AM / by Henry Fan posted in restaurant marketing

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In an era when celebrity chefs and globe-trotting gourmands have become mainstream cultural icons, you might think it’s a good time to finally start that restaurant you’ve always dreamed of. On the other hand, you may have heard horror stories about the high failure rates restaurants face and may be hesitant to take a chance on something so risky.

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NEWSFLASH: Copywriting Is Just as Important for Branding as Design

[fa icon="calendar'] Aug 29, 2017 8:01:00 AM / by Brielle Yang posted in branding

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Creating a distinctive brand is a key challenge for business owners, especially considering that many focus exclusively on the visual aspect of their brand. They soon find they can’t tell the whole story behind their company and often fail to attract their target audience.

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Top 6 Real Estate Blogs Every REALTOR Should Read

[fa icon="calendar'] Aug 22, 2017 2:34:29 PM / by Henry Fan posted in real estate

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Every year’s real estate market brings new challenges. Whether it’s governmental changes, new technologies and forms of social media, younger generations coming of age, or even just the ever-shifting regional market, savvy real estate professionals consult many different sources from diverse viewpoints in an attempt to stay ahead of the curve.

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6 Effective Direct Mail Ideas for Real Estate Agents

[fa icon="calendar'] Aug 18, 2017 2:01:00 PM / by Henry Fan

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You’ve learned the hard way how difficult it can be to expand your business, especially in an age where house listings can be found with the click of a mouse. You need connections, people to trust you and recommend your services. How do you build up that kind of clientele? Gain some visibility for your business and try some brand-boasting direct mail marketing or postcards.

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How Much Should I Pay for Real Estate Marketing?

[fa icon="calendar'] Aug 14, 2017 11:00:00 AM / by Henry Fan posted in real estate, marketing

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Finding new clients is a perennial challenge for real estate agents, but in many ways, it’s easier to reach new prospects today than ever before. Direct mail, online advertising and in-person meetings give agents the chance to find clients across a variety of media and at every stage of the buyer’s journey.

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How to Make a Great First Impression With a New Customer

[fa icon="calendar'] Aug 9, 2017 2:38:06 PM / by Brielle Yang posted in networking

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It takes three seconds for people to develop an impression—three seconds to decide whether or not they think you and your business is a suitable match for them. Whether you’re trying to gain the trust of a prospective customer or are hoping to make a good impression at your first client meeting, you have a brief window to sway their opinions for the better. As daunting as that may seem, a few small tricks will make those three seconds the best they can be.

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When & Where to Network for Optimal Results

[fa icon="calendar'] Jul 31, 2017 9:14:00 AM / by Henry Fan posted in networking

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Networking is a highly effective way to build relationships for your company. Not only can it help you find new clients, but you may also meet new business partners or others who can help you grow your enterprise. It can open a tremendous amount of opportunities to you, and for most professionals today, it is necessary in order to succeed.

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What Your Tattoo Customers Really Want (Besides New Ink)

[fa icon="calendar'] Jul 28, 2017 6:02:00 AM / by Henry Fan

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There was once a time when seedy shops and rude artists were the norm because back then tattoo shops were viewed as a place only bikers went. Those days are no more. Today people from all walks of life love ink, and when it comes to options for shops, tattoo fans have many to choose from. In today’s tattoo industry, customer service is key, and keeping your finger on the pulse of what your clients want will help you to build your business.

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