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Marketing and Branding Blog | SilkCards

How Can I Sell More of My Beauty Products to Clients?

[fa icon="calendar'] May 31, 2017 6:05:00 AM / by Brielle Yang posted in sales

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If you’re looking to increase sales of beauty products and services at your beauty salon, you may not be sure where to begin.

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Is Your Beauty Parlor Unique From All The Rest?

[fa icon="calendar'] May 30, 2017 6:05:00 AM / by Brielle Yang

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Improving your brand is a great way to earn more business. If you’re a beauty parlor owner looking to bring in more customers, it’s essential to develop a brand that stands out amongst your competitors.

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5 Tactics to Get HR's Support on "Leave the Office Early" Day

[fa icon="calendar'] May 29, 2017 10:04:00 AM / by Brielle Yang

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Leave the Office Early day is an annual event that takes place each June 2nd, unless that happens to fall on a weekend in which case it is observed on the closest workday. Luckily for us all, this year the holiday is observed on Friday. Let’s face it, we’ve all felt like we were going to jump up from our desks and run screaming from the room by the end of Friday before—especially when the weather is nice.

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Time to Pamper! 5 Brilliant Girls' Day Promotion Ideas

[fa icon="calendar'] May 26, 2017 4:01:00 PM / by Brielle Yang

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With bikini season and tons of weddings fast approaching, girls are desperate to look great, pamper themselves, or find a friend or bridesmaid the perfect gift. In order to make a girls' day out truly special, they turn to you and your beauty salon for some much-needed pampering. Having a stellar strategy is crucial to snag those individuals hungry for the perfect deal. You have the potential to double or triple (or more) your client base when these ladies come pouring into your salon.

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It's Not Just About Distributing Business Cards but HOW You Do it

[fa icon="calendar'] May 23, 2017 6:05:00 AM / by Henry Fan posted in business cards

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So, you’ve just begun your business, or you’re hoping to expand your reach, or you’re looking for fresh faces to hire.

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Why You Should Be Monitoring Your Competitors More

[fa icon="calendar'] May 16, 2017 10:03:00 AM / by Henry Fan posted in marketing

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Tracking competitors is a great way to maximize your marketing results as a business owner. If you haven’t been keeping a close eye on your competitors, your company may not be reaching its full potential. Monitoring competitor performance has many advantages that will help you grow your own business.   

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Is Great Work/Life Balance an Impossible Dream?

[fa icon="calendar'] May 12, 2017 12:03:00 PM / by Henry Fan posted in productivity

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In a world where "Busy" has become the accepted response to "How are you doing?", a large percentage of the work force struggles with the concept of Work/Life Balance. Employees are spending too much time at their desks, whether it be physically or just mentally, and their relationships, health, and ultimately their careers are suffering.

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5 Indicators Your Salon Has a Bland Brand

[fa icon="calendar'] May 8, 2017 8:47:00 AM / by Henry Fan posted in branding

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Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.

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7 Beauty Salon Business Cards That Turn Heads

[fa icon="calendar'] May 5, 2017 12:33:00 PM / by Brielle Yang posted in business cards

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If you're a salon owner or even a stylist who's cultivating a list of repeat clients, you know how important building a brand and generating word of mouth is. Part of that is having an awesome business card that wows people as much as your service will. We have special insight into beautiful beauty salon business cards, so we've compiled the most awesome list ever.

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"Beauty" & The Upsell: Subtle Ways to Increase Salon Sales

[fa icon="calendar'] May 3, 2017 2:23:10 PM / by Henry Fan posted in sales

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Your haircuts or nails might bring in the customers who want your service, but your products are the add-ons that make money. Upselling is a simple but often neglected way salon owners can can increase revenues. With a focus on beautifying clients and building long-term relationships, it’s easy for stylists to forget that sales is a major component of the job.

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